LCP
Largest Contentful Paint
7.7s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Remove Unused Google Analytics Scripts
How to optimize wunschgutschein.de
Remove Unused Google Analytics Scripts
High Impact+18 points estimated
Why It Matters
Multiple unused Google Analytics scripts consume 1,087 KiB and block rendering for 300ms.
How to Fix
In Shopify admin, go to Settings > Analytics and remove duplicate tracking codes. Keep only the active Google Analytics 4 property. Remove unused conversion tracking scripts from Google Tag Manager or your theme's tracking settings.
0Needs Improvement
What This Score Means
A score of 61 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
217ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This Shopify site has poor performance with a score of 61/100, primarily due to severely slow loading times. The biggest problem is an extremely poor Largest Contentful Paint of 7.7 seconds, caused by oversized images that are being served at 2000x2000 pixels but displayed at only 324x324 pixels, wasting over 1MB of data. Additionally, the site is loading excessive unused JavaScript (over 1MB) from Google Analytics and other third-party scripts, contributing to a painfully slow Time to Interactive of 29.3 seconds. Implementing responsive images and removing unused JavaScript could dramatically improve loading speeds and user experience by several seconds.
Other Optimization Recommendations
Optimize Category Images for Mobile
High Impact+25 points estimatedWhy It Matters:
Oversized images (2000x2000 displayed as 324x324) waste 1,193 KiB and delay LCP by 7.7 seconds.
How to Fix:
In Shopify admin, replace category images with properly sized versions (648x648 max for retina). Use Shopify's responsive image filters like {{ image | image_url: width: 324 }} in your liquid templates. Enable WebP format in your theme settings if available.
Defer Non-Critical CSS and JavaScript
Medium Impact+12 points estimatedWhy It Matters:
Render-blocking resources delay First Contentful Paint by 450ms and prevent page interaction.
How to Fix:
Move non-essential CSS files to load after page render using Shopify's {{ 'stylesheet.css' | asset_url | stylesheet_tag: loading: 'defer' }}. Defer JavaScript files not needed immediately by adding async or defer attributes in your theme.liquid file.
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Related Performance Analyses
More Shopify Speed Tests
Shopify Performance Resources
Optimize Critical CSS Loading
Render-blocking CSS files delay First Contentful Paint by 260ms.
Remove Unused JavaScript Code
1,151 KiB of unused JavaScript delays LCP by 150ms and blocks main thread execution.
Fix Major Layout Shifts
Poor CLS score of 0.897 severely impacts user experience and Core Web Vitals.
Defer Non-Critical CSS and JavaScript
Render-blocking resources delay First Contentful Paint by 450ms and prevent page interaction.