LCP
Largest Contentful Paint
10.8s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Remove Enormous Video Payload
How to optimize av86.com
Remove Enormous Video Payload
High Impact+25 points estimated
Why It Matters
The 10.8MB HD video file dominates your 15MB page size and severely impacts LCP timing.
How to Fix
Replace the auto-loading HD video with a poster image and lazy-load the video on user interaction. Use Shopify's native video optimization or compress to under 2MB. Consider using a thumbnail with play button that loads video on-demand.
0Poor
What This Score Means
A score of 30 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
502ms
Poor
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This Shopify store has severe performance issues with a critically low score of 30/100. The biggest problem is an enormous 10.5MB video file that's causing massive delays, combined with nearly 29 seconds of excessive JavaScript processing that's blocking user interactions. The site takes over 10 seconds to show its main content and 30+ seconds to become fully interactive, which will frustrate customers and hurt sales. Removing or optimizing the large video, reducing unused JavaScript (497KB can be eliminated), and fixing caching issues could dramatically improve performance by several seconds and provide a much better shopping experience.
Other Optimization Recommendations
Eliminate Render-Blocking JavaScript
High Impact+18 points estimatedWhy It Matters:
Critical JavaScript files block initial page render for 710ms, directly delaying FCP and LCP.
How to Fix:
Move non-essential scripts like WLM wholesale app (36KB) and A8 tracking (10KB) to load asynchronously using defer or async attributes. Inline critical JavaScript directly in your Shopify theme template. Use Shopify's Script Tag API to load third-party scripts after page load.
Reduce Unused JavaScript Bundles
High Impact+12 points estimatedWhy It Matters:
497KB of unused JavaScript creates 1.34 seconds of wasted processing time and blocks user interactions.
How to Fix:
Remove duplicate Google Tag Manager implementations and unused Google Analytics code. Use Shopify's native analytics instead of multiple GTM containers. Audit and remove unused Klaviyo features by implementing only required modules.
Keep Your Site Fast After Optimization
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Related Performance Analyses
More Shopify Speed Tests
Shopify Performance Resources
Eliminate Render-Blocking Resources
CSS files block page rendering for 1.3 seconds, preventing users from seeing content quickly.
Fix Largest Contentful Paint Issues
LCP at 13.2 seconds severely impacts user experience because critical images aren't discoverable in initial HTML.
Optimize JavaScript Bundle Size
Excessive JavaScript (1.1MB unused) blocks main thread for 11+ seconds, preventing user interactions and delaying page responsiveness.
Reduce Unused JavaScript Bundles
497KB of unused JavaScript creates 1.34 seconds of wasted processing time and blocks user interactions.