LCP
Largest Contentful Paint
20.8s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Reduce JavaScript Execution Time
How to optimize befrsh.com
Reduce JavaScript Execution Time
High Impact+25 points estimated
Why It Matters
JavaScript execution takes 1.8 seconds and blocks the main thread for 5.1 seconds, severely impacting user interactivity.
How to Fix
Remove or defer unused Google Tag Manager scripts that waste 237KB. Use Shopify's Script Tag API to load tracking scripts after page load. Enable lazy loading for third-party widgets like Facebook Pixel and Joy wishlist functionality.
0Poor
What This Score Means
A score of 45 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
182ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This Shopify site has poor performance with a score of 45/100. The biggest problem is excessive JavaScript execution and main-thread blocking, with over 5 seconds spent processing scripts that prevent user interaction for 21 seconds until the page becomes fully interactive. The site loads a massive 4.6 MB of resources, including bloated Google tracking scripts and unused JavaScript that could be reduced by 531 KB. Optimizing JavaScript delivery, removing unused code, and compressing images could improve the score by 30+ points and dramatically reduce the current 20+ second load times that are severely hurting user experience.
Other Optimization Recommendations
Eliminate Render-Blocking CSS Resources
High Impact+18 points estimatedWhy It Matters:
Critical CSS files delay First Contentful Paint by 850ms, preventing users from seeing content quickly.
How to Fix:
Inline critical above-the-fold CSS directly in your Shopify theme.liquid file. Use Shopify's asset_url filter with preload for non-critical CSS files. Combine multiple CSS files (theme.aio.min.css, bf-forms.css, bf-home.css) into a single optimized file.
Optimize Image Compression and Delivery
Medium Impact+8 points estimatedWhy It Matters:
Images can be reduced by 387KB through better compression, improving load times without quality loss.
How to Fix:
Use Shopify's native image optimization by adding ?format=webp to image URLs. Increase compression levels for product images (Syksy.webp, Kesa.webp, Kevat.webp). Install TinyIMG or similar Shopify app to automatically optimize existing and future uploads.
Keep Your Site Fast After Optimization
Once your site is optimized, maintain that speed. Use DeployHQ for zero-downtime, automated deployments—so performance fixes and updates go live safely every time, without breaking your site.
Explore DeployHQ →Trusted by engineering teams shipping high-performance sites
Want to Analyze YOUR Website?
Get AI-powered performance insights with actionable fixes in 30 seconds
Related Performance Analyses
More Shopify Speed Tests
Shopify Performance Resources
Optimize Image Compression and Delivery
Images can be reduced by 387KB through better compression, improving load times without quality loss.
Eliminate Render-Blocking CSS Resources
Critical CSS files delay First Contentful Paint by 850ms, preventing users from seeing content quickly.
Implement Preconnect for Critical Resources
Missing preconnect hints to essential-cart-publisher.essential-apps.com waste 304ms on connection setup during critical rendering.
Remove Unused JavaScript and CSS
369 KiB of unused JavaScript and blocking render resources delay LCP by 2.1 seconds and waste bandwidth.