LCP
Largest Contentful Paint
8.9s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Remove Multiple Page Redirects
How to optimize muddy.water.com
Remove Multiple Page Redirects
High Impact+15 points estimated
Why It Matters
Redirects delay LCP by 750ms and FCP by 750ms, significantly impacting Core Web Vitals.
How to Fix
Update internal links to point directly to the final URL instead of the redirecting preview URL. Remove the redirect from https://muddy-water.com/?_ab=0&_fd=0&_sc=1&preview_theme_id=181290336540 to the final destination. Configure Shopify to serve the final URL directly without intermediate redirects.
0Poor
What This Score Means
A score of 39 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
212ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.05
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This Shopify site has severe performance issues with a very poor score of 39/100. The biggest problem is excessive JavaScript blocking the page from becoming interactive for over 33 seconds, primarily caused by unused code from payment processors (Razorpay) and tracking scripts that waste over 1MB of data. Additionally, page redirects are adding nearly a full second of delay before content even starts loading. Removing unused JavaScript, eliminating the redirect chain, and deferring non-critical scripts could dramatically improve load times and boost the performance score by 40+ points.
Other Optimization Recommendations
Reduce Unused JavaScript Payloads
High Impact+12 points estimatedWhy It Matters:
1,091 KiB of unused JavaScript blocks rendering and delays LCP by 300ms.
How to Fix:
Remove or defer unused Razorpay scripts that are 99% unused (160 KiB). Optimize Google Tag Manager by loading only necessary tags and removing unused tracking code (117 KiB unused). Use Shopify's Script Tag API to load third-party scripts conditionally based on user actions.
Optimize Forced Reflow Performance
Medium Impact+8 points estimatedWhy It Matters:
158ms of forced reflows block the main thread and degrade user interaction responsiveness.
How to Fix:
Batch DOM reads and writes in JavaScript to avoid layout thrashing. Replace multiple offsetWidth/offsetHeight calls with cached values. Configure Clarity analytics to use passive event listeners instead of synchronous DOM queries. Move layout calculations to requestAnimationFrame callbacks.
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Related Performance Analyses
More Shopify Speed Tests
Shopify Performance Resources
Optimize Forced Reflow Performance
158ms of forced reflows block the main thread and degrade user interaction responsiveness.
Reduce Unused JavaScript Payloads
1,091 KiB of unused JavaScript blocks rendering and delays LCP by 300ms.
Remove Unused CSS
43 KiB of unused CSS is blocking first paint and delaying content visibility by 480ms.
Optimize Image Delivery
5,979 KiB of oversized images are significantly impacting page load performance.