LCP
Largest Contentful Paint
19.2s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Reduce JavaScript Execution Time
How to optimize signage.com
Reduce JavaScript Execution Time
High Impact+25 points estimated
Why It Matters
JavaScript execution takes 2.9 seconds, blocking the main thread and causing a Total Blocking Time of 1,010ms which severely impacts user interactions.
How to Fix
Remove unused JavaScript by auditing Google Tag Manager and HubSpot analytics scripts. In Shopify admin, go to Online Store > Themes > Actions > Edit Code and defer non-critical scripts by adding async/defer attributes. Consider removing duplicate Google Analytics tracking codes and consolidate third-party scripts.
0Poor
What This Score Means
A score of 35 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
247ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This Shopify site has severe performance issues with a critically low score of 35/100. The biggest problem is excessive JavaScript execution taking 2.9 seconds, primarily from Google Tag Manager and HubSpot analytics scripts, which is blocking the page from becoming interactive for nearly 24 seconds. Additionally, unoptimized images are wasting over 1MB of bandwidth, with some images being displayed at 352x352 pixels but downloaded at nearly 3000x1600 resolution. Reducing JavaScript payloads, deferring non-critical scripts, and properly sizing/compressing images could improve the score by 40+ points and dramatically reduce the painful 19-second load time users currently experience.
Other Optimization Recommendations
Optimize Image Delivery
High Impact+20 points estimatedWhy It Matters:
Images waste 1,281 KiB with oversized dimensions and poor compression, directly impacting LCP of 19.2 seconds.
How to Fix:
In Shopify admin, replace oversized carousel images with properly sized versions (352x352px instead of 2879x1636px). Use Shopify's built-in image transformation by adding '&width=352&height=352' to image URLs. Install TinyIMG or Searchanise apps to automatically compress and convert images to WebP format.
Eliminate Render-Blocking Resources
Medium Impact+15 points estimatedWhy It Matters:
CSS files block initial page rendering for 790ms, delaying First Contentful Paint and user-perceived loading speed.
How to Fix:
In your Shopify theme code, inline critical CSS for above-the-fold content directly in the <head> section. Use Shopify's liquid tags to defer non-critical CSS files like component-price.css and main-config.css by adding media='print' onload="this.media='all'". Remove unused CSS rules from base.css which has 93% unused code.
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Related Performance Analyses
More Shopify Speed Tests
Shopify Performance Resources
Implement Responsive Image Optimization
Images waste over 1MB of bandwidth with the 3d_blade_sign.jpg alone being 870KB oversized, significantly impacting load performance.
Optimize JavaScript Execution Time
JavaScript blocks the main thread for 5.4 seconds and creates 1,100ms of Total Blocking Time, severely impacting user interactions and Core Web Vitals.
Eliminate Render Blocking Resources
CSS files are blocking First Contentful Paint by 410ms and delaying the initial page render, directly impacting LCP performance.
Optimize Image Delivery
Images waste 1,281 KiB with oversized dimensions and poor compression, directly impacting LCP of 19.2 seconds.