LCP
Largest Contentful Paint
19.5s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Video and Image Delivery
How to optimize zodiaconline.com
Shopify SiteScore: 43/100Analyzed February 2026
Optimize Video and Image Delivery
High Impact+15 points estimated
Why It Matters
The 48MB page payload with multiple HD videos severely impacts LCP (19.5s) and overall loading performance.
How to Fix
Replace autoplay banner videos with optimized hero images using fetchpriority='high'. Convert Instagram feed images to WebP format and implement responsive sizing for 300KB+ images. Use Shopify's Image Transformation API to serve appropriately sized images for mobile vs desktop.
0Poor
What This Score Means
A score of 43 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
267ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This Shopify site has severe performance issues with a score of just 43/100. The biggest problem is extremely slow loading times, with your Largest Contentful Paint taking a devastating 19.5 seconds and Time to Interactive at 37 seconds - both far beyond acceptable limits. The site is bloated with a massive 48MB of data including large video files and oversized Instagram images, while also suffering from excessive unused JavaScript (253KB) and CSS (11KB) that could be eliminated. Immediate priorities should be optimizing or removing the large video content, properly sizing Instagram feed images, and cleaning up unused code to dramatically improve user experience.
Other Optimization Recommendations
Eliminate Unused JavaScript Code
High Impact+18 points estimatedWhy It Matters:
Removing 253 KiB of unused JavaScript will directly reduce LCP by 750ms and improve page responsiveness.
How to Fix:
Remove or lazy-load the Breeze SDK components that show 74% unused code. Audit the Wishlister app extension for unused functionality. Use Shopify's Script Tag API to load third-party scripts only when needed. Consider code-splitting for large JavaScript bundles.
Implement Critical CSS Strategy
Medium Impact+12 points estimatedWhy It Matters:
Render-blocking CSS delays First Contentful Paint by 150ms and contains 76% unused rules.
How to Fix:
Inline critical above-the-fold CSS directly in the HTML head. Use Shopify's CSS optimization features to defer non-critical stylesheets. Remove unused CSS rules from base.css (11KB savings). Consider using Shopify's Online Store 2.0 sections to load CSS only when needed.
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Related Performance Analyses
More Shopify Speed Tests
Shopify Performance Resources
Implement Efficient Caching Strategy
Poor cache lifetimes for Facebook scripts and third-party resources waste 571KB on repeat visits.
Compress Video and Image Assets
Multiple 4MB+ videos and oversized Instagram images create 24MB total payload severely impacting LCP and load times.
Optimize Critical Resource Loading
Render-blocking CSS and unused JavaScript delay first paint by over 20 seconds and cause massive blocking time.
Optimize Instagram Images and Videos
6.7MB of unoptimized images delay LCP by 150ms and waste significant bandwidth.
Frequently Asked Questions
Keep Your Site Fast After Optimization
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