LCP
Largest Contentful Paint
57.9s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Unused JavaScript Bundles
How to optimize sonofoak.com
Optimize Unused JavaScript Bundles
High Impact+20 points estimated
Why It Matters
Over 795 KiB of unused JavaScript is downloaded unnecessarily, wasting 5.3 seconds of load time.
How to Fix
Remove duplicate jQuery libraries (you're loading both 2.2.4 and 3.6.0). Audit Shopify apps like Inbox chat widget and remove unused features. Use dynamic imports for Google Tag Manager and Facebook Pixel to load them after page interaction.
0Poor
What This Score Means
A score of 38 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
289ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.10
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This Shopify site has severe performance issues with a critically low score of 38/100. The biggest problem is massive render-blocking resources that delay your page from becoming interactive for over 62 seconds, with your Largest Contentful Paint taking nearly 58 seconds to load. The site is loading an enormous 22MB of data including oversized images and unused JavaScript from multiple third-party services like chat widgets, analytics, and marketing tools. Immediately addressing the unused JavaScript (795KB savings), optimizing oversized images (515KB savings), and removing render-blocking CSS/JS could potentially improve your score by 40+ points and dramatically reduce load times from nearly a minute to under 10 seconds.
Other Optimization Recommendations
Remove Render Blocking Resources
High Impact+25 points estimatedWhy It Matters:
Critical CSS and JavaScript files are blocking page rendering and delaying LCP by 2.15 seconds.
How to Fix:
In your Shopify theme, inline critical CSS directly in the <head> section. Defer non-essential CSS like Swiper and custom styles using media='print' onload="this.media='all'". Move the Intelligems bundle script to load after DOM ready or use defer attribute.
Implement Responsive Image Delivery
Medium Impact+12 points estimatedWhy It Matters:
Images are 515 KiB larger than needed for mobile devices, delaying LCP by 350ms.
How to Fix:
In your Shopify theme liquid files, use responsive image syntax with srcset for hero images. Replace fixed width/height with responsive dimensions using Shopify's image_url filter with size parameters. Enable WebP format in theme settings if available.
Keep Your Site Fast After Optimization
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Related Performance Analyses
More Shopify Speed Tests
Shopify Performance Resources
Eliminate Render-Blocking Resources
Critical rendering path is blocked by 1.45 seconds due to external CSS and JavaScript files.
Optimize Image Delivery and Sizing
Oversized images waste 2.5 MB of bandwidth and significantly delay LCP, especially the hero image.
Remove Unused JavaScript Resources
Unused JavaScript consumes 465 KiB and delays LCP by 1.95 seconds while blocking main thread execution.
Optimize Image Delivery Strategy
Oversized images waste 524KB and delay LCP by 300ms, especially the hero product images.