Optimize Instagram Image Delivery

How to optimize zodiaconline.com

Shopify SiteScore: 52/100Analyzed February 2026

Optimize Instagram Image Delivery

High Impact+18 points estimated

Why It Matters

Instagram images are oversized (1080x1080 displayed as 189x336) and unoptimized, wasting 6.7MB of bandwidth with no current LCP benefit.

How to Fix

Implement responsive image sizing using Shopify's image transformation API with appropriate dimensions. Convert Instagram poster images to WebP format using Shopify's automatic format conversion. Add proper lazy loading to Instagram video posters since they're below the fold.

0Needs Improvement

What This Score Means

A score of 52 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.

This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.

Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.

Core Web Vitals Analysis

LCP

Largest Contentful Paint

35.9s
Poor

Good: < 2.5s

Measures how long it takes for the main content to appear on screen

INP

Interaction to Next Paint

209ms
Needs Improvement

Good: < 200ms

Measures how quickly the page responds to user interactions

CLS

Cumulative Layout Shift

0.01
Good

Good: < 0.1

Measures visual stability - how much content shifts during page load

AI Performance Analysis

This Shopify store has severe performance issues with a critically low score of 52/100. The biggest problem is excessive JavaScript processing that's completely overwhelming the browser - your main thread is blocked for over 9 seconds, causing an extremely poor Time to Interactive of 40.6 seconds and Largest Contentful Paint of 35.9 seconds. The site is loading 253 KiB of unused JavaScript and suffering from render-blocking CSS files that delay initial page rendering. Additionally, large unoptimized images from Instagram are wasting nearly 7 MB of bandwidth and aren't using modern formats like WebP. Reducing JavaScript payloads, eliminating unused code, and optimizing image delivery would dramatically improve your Core Web Vitals and user experience.

Other Optimization Recommendations

Reduce Main Thread JavaScript Blocking

High Impact+25 points estimated

Why It Matters:

JavaScript execution blocks the main thread for 9.4 seconds, severely impacting user interactions and contributing 300ms to Total Blocking Time.

How to Fix:

Remove unused JavaScript (253KB potential savings) by auditing third-party scripts like Breeze.in and Wishlister. Use Shopify's Script Tag API to defer non-critical scripts. Split large JavaScript bundles and implement code splitting for better performance.

Eliminate Render Blocking CSS

Medium Impact+12 points estimated

Why It Matters:

Three CSS files are blocking First Contentful Paint, delaying initial render by 150ms and contributing to the poor 4.1s FCP score.

How to Fix:

Inline critical CSS for above-the-fold content directly in the HTML head. Use Shopify's asset_url filter with preload for non-critical CSS files. Consider combining smaller CSS files (section-main-page.css, swiper-bundle.css) into base.css to reduce HTTP requests.

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Keep Your Site Fast After Optimization

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