LCP
Largest Contentful Paint
49.5s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Critical Resource Loading
How to optimize oteria.com
Optimize Critical Resource Loading
High Impact+25 points estimated
Why It Matters
Render-blocking resources delay First Contentful Paint by 2.2 seconds, preventing users from seeing content.
How to Fix
In your Shopify theme's theme.liquid, add preload tags for critical CSS files like base.css. Move TypeKit font loading to use font-display: swap in CSS. Inline critical above-the-fold CSS directly in the HTML head to eliminate render blocking.
0Poor
What This Score Means
A score of 29 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
793ms
Poor
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This Shopify site has severe performance issues with a critically low score of 29/100. The biggest problem is an enormous 3.3MB of unused JavaScript that's blocking the page from loading properly, causing an extremely slow Largest Contentful Paint of 49.5 seconds and making the site nearly unusable on mobile devices. The site is loading massive amounts of unnecessary code from third-party services and oversized images that are much larger than needed for their display size. Removing unused JavaScript, properly sizing images, and cleaning up the excessive number of third-party scripts could improve the performance score by 40+ points and transform this from an unusable site into a fast, user-friendly experience.
Other Optimization Recommendations
Remove Unused JavaScript Code
High Impact+35 points estimatedWhy It Matters:
3.3 MB of unused JavaScript is delaying LCP by 12.6 seconds and blocking the main thread for 11.3 seconds.
How to Fix:
Audit Pickrr boost UI integration and remove unused chunks (712.4b894668.chunk.js shows 97% waste). In Shopify admin, review and uninstall unused apps. Use code splitting to load JavaScript only when needed. Consider replacing heavy third-party scripts with lighter alternatives.
Implement Responsive Image Sizing
Medium Impact+12 points estimatedWhy It Matters:
Press cover images are 7x larger than needed (2251x1845 served for 320x320 display), wasting 4.4 MB of bandwidth.
How to Fix:
In Shopify admin, upload multiple image sizes using Shopify's responsive image system. Update liquid templates to use {% render 'responsive-image' %} snippet. Add srcset attributes with appropriate breakpoints (320w, 640w, 1280w) for press cover images.
Keep Your Site Fast After Optimization
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Related Performance Analyses
More Shopify Speed Tests
Shopify Performance Resources
Implement Responsive Image Sizing
Press cover images are 7x larger than needed (2251x1845 served for 320x320 display), wasting 4.4 MB of bandwidth.
Remove Unused JavaScript Code
3.3 MB of unused JavaScript is delaying LCP by 12.6 seconds and blocking the main thread for 11.3 seconds.
Eliminate Render-Blocking Resources
Critical rendering path is blocked by 1.45 seconds due to external CSS and JavaScript files.
Optimize Image Delivery and Sizing
Oversized images waste 2.5 MB of bandwidth and significantly delay LCP, especially the hero image.