LCP
Largest Contentful Paint
4.6s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Eliminate Unused CSS Rules
How to optimize freshhair.dk
Shopify SiteScore: 66/100Analyzed February 2026
Eliminate Unused CSS Rules
High Impact+20 points estimated
Why It Matters
50 KiB of unused CSS is delaying First Contentful Paint by 300ms and LCP by 150ms.
How to Fix
Use Shopify's Online Store 2.0 sections to split theme.css into smaller, page-specific stylesheets. Remove the ConsentMo GDPR extension CSS (98% unused) or load it conditionally. Audit your theme.liquid file and inline critical above-the-fold CSS while deferring the rest.
0Needs Improvement
What This Score Means
A score of 66 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
191ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This Shopify site has poor performance with a score of 66/100. The biggest problem is excessive JavaScript execution taking 1.7 seconds, which severely impacts user interactivity and delays the Time to Interactive to a problematic 18.4 seconds. The site is also loading 731 KiB of unused JavaScript (primarily from Google Analytics) and 50 KiB of unused CSS, creating unnecessary bloat. Cleaning up unused code, optimizing JavaScript delivery, and addressing forced reflows could improve the score by 15-20 points and dramatically reduce the current 360ms Total Blocking Time that's frustrating users trying to interact with the page.
Other Optimization Recommendations
Reduce Unused JavaScript Drastically
High Impact+25 points estimatedWhy It Matters:
731 KiB of unused JavaScript is blocking the main thread and delaying LCP by 450ms.
How to Fix:
Remove or defer Google Analytics and Google Tag Manager scripts until after page load. In Shopify admin, go to Settings > Checkout > Additional Scripts and move tracking codes to load asynchronously. Use the Script Tag API to conditionally load analytics only when needed.
Fix LCP Image Loading
High Impact+15 points estimatedWhy It Matters:
The LCP image uses lazy loading and lacks fetchpriority=high, preventing optimal loading.
How to Fix:
In your Shopify theme's section file for the hero banner, remove loading='lazy' from the main banner image. Add fetchpriority='high' to the img tag. Use Shopify's responsive image tags with proper sizing to ensure the LCP image loads immediately on page load.
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Related Performance Analyses
More Shopify Speed Tests
Shopify Performance Resources
Fix Font Loading Layout Shifts
Web font loading causes a CLS score of 0.158 as IBM Plex Sans loads and shifts the entire main content area.
Eliminate Render-Blocking CSS Resources
CSS files block initial page render by 580ms, directly delaying First Contentful Paint and user-visible content.
Optimize JavaScript Execution and Bundle
JavaScript execution takes 2.6 seconds blocking main thread for 570ms, severely impacting TBT and delaying user interactions.
Optimize Critical Render Path
Render-blocking CSS files are delaying First Contentful Paint by 750ms.
Frequently Asked Questions
Keep Your Site Fast After Optimization
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