Compress Video and Image Assets

How to optimize zodiaconline.com

Shopify SiteScore: 33/100Analyzed February 2026

Compress Video and Image Assets

High Impact+20 points estimated

Why It Matters

Multiple 4MB+ videos and oversized Instagram images create 24MB total payload severely impacting LCP and load times.

How to Fix

Compress hero videos to under 1MB using modern codecs (H.264/VP9). Implement adaptive streaming for different screen sizes. Convert Instagram poster images to WebP format and serve responsive sizes. Use Shopify's image transformation URLs with proper sizing parameters.

0Poor

What This Score Means

A score of 33 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.

This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.

Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.

Core Web Vitals Analysis

LCP

Largest Contentful Paint

22.0s
Poor

Good: < 2.5s

Measures how long it takes for the main content to appear on screen

INP

Interaction to Next Paint

379ms
Needs Improvement

Good: < 200ms

Measures how quickly the page responds to user interactions

CLS

Cumulative Layout Shift

0.01
Good

Good: < 0.1

Measures visual stability - how much content shifts during page load

AI Performance Analysis

This Shopify site has severe performance issues with a critically low score of 33/100. The biggest problem is an extremely slow Largest Contentful Paint of 22 seconds, primarily caused by massive video files (over 24MB total) that are blocking the page from loading quickly. The site is also suffering from 1.2 seconds of Total Blocking Time, which makes the page unresponsive to user interactions. Compressing or removing the large HD videos, optimizing the 43KB of unnecessary legacy JavaScript, and fixing the render-blocking CSS files could dramatically improve load times and user experience by several seconds.

Other Optimization Recommendations

Optimize Critical Resource Loading

High Impact+25 points estimated

Why It Matters:

Render-blocking CSS and unused JavaScript delay first paint by over 20 seconds and cause massive blocking time.

How to Fix:

Remove unused CSS from base.css (77% unused, 11KB savings). Defer non-critical CSS like swiper-bundle.css and component styles. Split critical above-the-fold CSS inline. Use Shopify's Script Tag API to defer non-essential JavaScript until after page load.

Implement Efficient Caching Strategy

Medium Impact+12 points estimated

Why It Matters:

Poor cache lifetimes for Facebook scripts and third-party resources waste 571KB on repeat visits.

How to Fix:

Configure longer cache headers for static assets in Shopify Admin > Online Store > Preferences. Use Shopify Plus Launchpad for advanced caching rules. Implement service worker for aggressive caching of theme assets and product images.

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