Fix Page Redirect Chain

How to optimize staging.deployhq.com

Ruby on Rails SiteScore: 64/100Analyzed January 2026

Fix Page Redirect Chain

High Impact+25 points estimated

Why It Matters

Multiple redirects add 11.1 seconds of unnecessary delay before content can start loading.

How to Fix

Update your Rails routes.rb to serve the canonical URL directly without redirects. Configure your web server (nginx/Apache) to handle HTTPS redirects at the server level. Verify DNS and CDN settings aren't creating additional redirect loops.

0Needs Improvement

What This Score Means

A score of 64 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.

This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.

Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.

Core Web Vitals Analysis

LCP

Largest Contentful Paint

10.3s
Poor

Good: < 2.5s

Measures how long it takes for the main content to appear on screen

INP

Interaction to Next Paint

104ms
Good

Good: < 200ms

Measures how quickly the page responds to user interactions

CLS

Cumulative Layout Shift

0.00
Good

Good: < 0.1

Measures visual stability - how much content shifts during page load

AI Performance Analysis

This Ruby on Rails site has significant performance issues with a score of 64/100. The biggest problem is excessive redirects that are adding 11+ seconds of delay, severely impacting both First Contentful Paint (4.3s) and Largest Contentful Paint (10.3s). Additionally, the site is loading 279 KB of unused JavaScript from Google Analytics and Tag Manager, which could be optimized to save nearly 2 seconds of load time. Fixing the redirect chain and removing unused JavaScript would likely improve the performance score by 25+ points and dramatically enhance user experience.

Other Optimization Recommendations

Remove Unused JavaScript Code

High Impact+18 points estimated

Why It Matters:

279 KiB of unused JavaScript delays LCP by 1.75 seconds and blocks page interactivity.

How to Fix:

Implement code splitting in your Rails asset pipeline using dynamic imports. Move Google Analytics and GTM to load asynchronously after page interactive. Use webpack-bundle-analyzer to identify and remove dead code from your JavaScript bundles.

Add Image Dimensions Attributes

Medium Impact+8 points estimated

Why It Matters:

Missing width and height on images causes layout shifts that hurt user experience.

How to Fix:

Use Rails' image_tag helper with explicit size parameters like image_tag('logo.svg', width: 48, height: 32). Update your ERB templates to include dimensions for all images. Consider using the image_processing gem to automatically generate responsive image sizes with proper dimensions.

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