Fix Page Redirects Immediately

How to optimize deployhq.com

Ruby on Rails SiteScore: 64/100Analyzed December 2025

Fix Page Redirects Immediately

High Impact+25 points estimated

Why It Matters

Multiple redirects are adding 5.6 seconds to your LCP, which is causing the critical performance bottleneck.

How to Fix

Check your Rails routes.rb for redirect rules and Apache/Nginx configuration for server-level redirects. Remove any unnecessary redirect chains and ensure the canonical URL serves content directly without intermediate redirects.

0Needs Improvement

What This Score Means

A score of 64 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.

This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.

Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.

Core Web Vitals Analysis

LCP

Largest Contentful Paint

9.2s
Poor

Good: < 2.5s

Measures how long it takes for the main content to appear on screen

INP

Interaction to Next Paint

137ms
Good

Good: < 200ms

Measures how quickly the page responds to user interactions

CLS

Cumulative Layout Shift

0.01
Good

Good: < 0.1

Measures visual stability - how much content shifts during page load

AI Performance Analysis

This Ruby on Rails site has poor performance with a score of 64/100, indicating significant speed issues that affect user experience. The biggest problem is an extremely slow Largest Contentful Paint of 9.2 seconds, which means users wait over 9 seconds to see the main content load - this is critically slow and likely causing visitors to abandon the page. The site is wasted by page redirects adding 5.6 seconds of delay, plus 394 KiB of unused JavaScript (particularly from third-party widgets like G2 Reviews and Google Analytics) that's unnecessarily slowing down the page. Fixing the redirect chain and removing or optimizing unused JavaScript could dramatically improve load times and potentially boost the performance score by 30+ points.

Other Optimization Recommendations

Remove Unused JavaScript Code

High Impact+18 points estimated

Why It Matters:

394 KiB of unused JavaScript is delaying LCP by 3.3 seconds and blocking user interactions.

How to Fix:

Remove or defer the G2 Reviews widget (120KB unused) and Google Analytics code until after page load. In Rails, use the asset pipeline to create separate bundles for critical vs non-critical JavaScript. Implement lazy loading for the Elfsight widget using dynamic imports.

Add Image Dimensions and Minify Assets

Medium Impact+8 points estimated

Why It Matters:

Missing image dimensions cause layout shifts and unminified assets add unnecessary parsing time.

How to Fix:

Add explicit width and height attributes to all logo images in your Rails views. Enable Rails asset compression by setting config.assets.css_compressor and config.assets.js_compressor in production.rb. Use the uglifier gem for JavaScript minification.

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Keep Your Site Fast After Optimization

Once your site is optimized, maintain that speed. Use DeployHQ for zero-downtime, automated deployments—so performance fixes and updates go live safely every time, without breaking your site.

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