Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
How to optimize swansplumbing.com.au
313 KiB of unused JavaScript is blocking page interactivity and delaying Time to Interactive by over 3 seconds.
Use WP Asset CleanUp plugin to disable unused scripts per page. Defer Google Analytics and GTM loading until after page load. Remove or replace the heavy Facebook Pixel implementation with a lighter alternative like PixelYourSite that loads asynchronously.
A score of 82 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Interaction to Next Paint
Good: < 200ms
Measures how quickly the page responds to user interactions
Cumulative Layout Shift
Good: < 0.1
Measures visual stability - how much content shifts during page load
This WordPress site has decent performance with a score of 82/100, but there's significant room for improvement. The biggest issue is excessive unused JavaScript (313 KiB of waste) from Google Analytics and other scripts, combined with a slow Time to Interactive of 6.9 seconds that's hurting user experience. The site is also loading 21 KiB of unused CSS and has poor caching policies for Facebook tracking scripts. Cleaning up unused code, implementing better caching strategies, and deferring non-critical JavaScript could easily push this site into the 90+ performance range and dramatically improve loading speeds.
Why It Matters:
21 KiB of unused CSS and render-blocking stylesheets delay First Contentful Paint by 806ms.
How to Fix:
Install Autoptimize or WP Rocket to inline critical CSS and defer non-critical styles. Use PurgeCSS or UnCSS to remove the 91% of unused CSS rules from your minified stylesheet. Split CSS to load only what's needed above-the-fold first.
Why It Matters:
Poor cache lifetimes for 144 KiB of resources force unnecessary re-downloads on repeat visits.
How to Fix:
Configure longer cache headers for Facebook Pixel and Google Analytics through your CDN or caching plugin. Set cache-control headers to at least 31536000 seconds (1 year) for static resources. Use WP Fastest Cache or W3 Total Cache to implement proper browser caching rules.
Get AI-powered performance insights with actionable fixes in 30 seconds
More WordPress Speed Tests
67% of your CSS (19 KiB) is unused, increasing initial page load time unnecessarily.
Oversized images are wasting 26 KiB and contributing to slower LCP on mobile devices.
Unused JavaScript is wasting 125 KiB and delaying LCP by 750ms, severely impacting user experience.
Missing image dimensions cause layout shifts and oversized images waste 27KB of bandwidth affecting load times.
Once your site is optimized, maintain that speed. Use DeployHQ for zero-downtime, automated deployments—so performance fixes and updates go live safely every time, without breaking your site.