LCP
Largest Contentful Paint
7.4s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Remove Unused JavaScript Code
How to optimize staging.freshairfitness.co.uk
WordPress SiteScore: 65/100Analyzed January 2026
Remove Unused JavaScript Code
High Impact+18 points estimated
Why It Matters
109 KiB of unused JavaScript is delaying LCP by 600ms and blocking critical rendering.
How to Fix
Use Asset CleanUp Pro to disable Swiper and iubenda scripts on pages that don't need them. Split the vendor.js bundle to load only required components. Implement code splitting in your WordPress theme to defer non-critical JavaScript until after page load.
0Needs Improvement
What This Score Means
A score of 65 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
53ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 65/100, indicating significant user experience issues. The biggest problem is an extremely slow Largest Contentful Paint of 7.4 seconds, primarily caused by oversized images that are being served at much higher resolutions than needed for display. The site is also bloated with unused CSS (54 KiB) and JavaScript (109 KiB), particularly from third-party scripts like Iubenda cookie solutions and Swiper libraries that aren't fully utilized. Additionally, forced reflows from JavaScript are causing layout thrashing, and render-blocking CSS is delaying the initial page display by 150ms. Optimizing image sizes, removing unused code, and implementing proper resource loading strategies could easily improve the performance score by 20+ points and dramatically reduce load times.
Other Optimization Recommendations
Fix Critical Resource Loading
High Impact+15 points estimatedWhy It Matters:
Render-blocking CSS is delaying both FCP and LCP by 150ms, hurting user experience.
How to Fix:
Add preconnect link to bunny-wp-pullzone-4rlf5v9ikc.b-cdn.net in your WordPress header. Inline critical CSS for above-the-fold content using Critical CSS plugins. Defer non-critical CSS using loadCSS or WordPress theme optimization.
Eliminate JavaScript Forced Reflows
Medium Impact+8 points estimatedWhy It Matters:
Forced reflows are causing 126ms of unnecessary layout recalculations that block user interactions.
How to Fix:
Update iubenda cookie solution to latest version or switch to a lighter alternative. Batch DOM reads/writes in your theme's JavaScript. Use CSS transforms instead of changing layout properties in vendor.js animations.
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More WordPress Speed Tests
WordPress Performance Resources
Clean Up Unused CSS Rules
67% of your CSS (19 KiB) is unused, increasing initial page load time unnecessarily.
Optimize Image Sizing and Format
Oversized images are wasting 26 KiB and contributing to slower LCP on mobile devices.
Remove Unused JavaScript Libraries
Unused JavaScript is wasting 125 KiB and delaying LCP by 750ms, severely impacting user experience.
Add Image Dimensions and Optimize
Missing image dimensions cause layout shifts and oversized images waste 27KB of bandwidth affecting load times.
Frequently Asked Questions
Keep Your Site Fast After Optimization
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