Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
How to optimize papirosideasimpresas.com
131 KiB of unused JavaScript delays LCP by 750ms, primarily from Google Analytics scripts.
Use a plugin like Asset CleanUp or WP Rocket to conditionally load Google Analytics only where needed. Remove or defer the gtag.js scripts that are 40-45% unused. Consider switching to Google Analytics 4 with smaller payload or implement server-side tracking.
A score of 60 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Interaction to Next Paint
Good: < 200ms
Measures how quickly the page responds to user interactions
Cumulative Layout Shift
Good: < 0.1
Measures visual stability - how much content shifts during page load
This WordPress site has poor performance with a score of 60/100, primarily due to excessive bloat from plugins and unoptimized assets. The biggest problem is an extremely slow Time to Interactive of 19.4 seconds, caused by 131 KB of unused JavaScript (mainly from Google Analytics tracking scripts) and 46 KB of unused CSS that's blocking the page from becoming fully interactive. The site is also loading 5.4 MB of data including oversized images that could be compressed by up to 1.7 MB using modern formats like WebP. Cleaning up unused code, optimizing images, and reducing the massive network payload could improve the performance score by 30+ points and dramatically reduce loading times for users.
Why It Matters:
Large unoptimized images waste 1.7MB and significantly delay LCP, especially the 544KB hero image.
How to Fix:
Install ShortPixel or Imagify to compress all images. Convert JPGs to WebP format for 60-80% size reduction. Resize the oversized Trofeo.png from 564x552 to its displayed 353x346 dimensions. Add responsive image srcsets for different screen sizes.
Why It Matters:
Critical CSS and JavaScript files block initial page render for 4.5 seconds, severely impacting FCP.
How to Fix:
Use WP Rocket or Autoptimize to defer non-critical CSS like ElementsKit widget styles (99% unused). Inline critical above-the-fold CSS directly in HTML. Defer jQuery and other JavaScript to load after initial render using async/defer attributes.
Once your site is optimized, maintain that speed. Use DeployHQ for zero-downtime, automated deployments—so performance fixes and updates go live safely every time, without breaking your site.
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More WordPress Speed Tests
JavaScript is triggering expensive layout calculations totaling 290ms, blocking user interactions and degrading responsiveness.
Over 265KB of unused CSS and JavaScript is wasting bandwidth and extending load times, with potential savings of 1.88 seconds.
Critical CSS and JavaScript are blocking page rendering for 2.18 seconds, directly delaying First Contentful Paint and Largest Contentful Paint.
No cache headers on 1MB of resources forces repeat downloads, increasing LCP by 4.5 seconds for returning users.