LCP
Largest Contentful Paint
6.5s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Remove Unused JavaScript Code
How to optimize papirosideasimpresas.com
Remove Unused JavaScript Code
High Impact+18 points estimated
Why It Matters
131 KiB of unused JavaScript delays LCP by 750ms, primarily from Google Analytics scripts.
How to Fix
Use a plugin like Asset CleanUp or WP Rocket to conditionally load Google Analytics only where needed. Remove or defer the gtag.js scripts that are 40-45% unused. Consider switching to Google Analytics 4 with smaller payload or implement server-side tracking.
0Needs Improvement
What This Score Means
A score of 60 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
162ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.01
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 60/100, primarily due to excessive bloat from plugins and unoptimized assets. The biggest problem is an extremely slow Time to Interactive of 19.4 seconds, caused by 131 KB of unused JavaScript (mainly from Google Analytics tracking scripts) and 46 KB of unused CSS that's blocking the page from becoming fully interactive. The site is also loading 5.4 MB of data including oversized images that could be compressed by up to 1.7 MB using modern formats like WebP. Cleaning up unused code, optimizing images, and reducing the massive network payload could improve the performance score by 30+ points and dramatically reduce loading times for users.
Other Optimization Recommendations
Optimize Images for Web
High Impact+15 points estimatedWhy It Matters:
Large unoptimized images waste 1.7MB and significantly delay LCP, especially the 544KB hero image.
How to Fix:
Install ShortPixel or Imagify to compress all images. Convert JPGs to WebP format for 60-80% size reduction. Resize the oversized Trofeo.png from 564x552 to its displayed 353x346 dimensions. Add responsive image srcsets for different screen sizes.
Eliminate Render Blocking Resources
High Impact+12 points estimatedWhy It Matters:
Critical CSS and JavaScript files block initial page render for 4.5 seconds, severely impacting FCP.
How to Fix:
Use WP Rocket or Autoptimize to defer non-critical CSS like ElementsKit widget styles (99% unused). Inline critical above-the-fold CSS directly in HTML. Defer jQuery and other JavaScript to load after initial render using async/defer attributes.
Keep Your Site Fast After Optimization
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More WordPress Speed Tests
WordPress Performance Resources
Compress and Resize Images
Images are oversized for their display dimensions and poorly compressed, wasting 23KB+ per image load.
Optimize LCP Image Loading Priority
The LCP image has lazy loading enabled, delaying the largest contentful paint and hurting user experience.
Improve First Contentful Paint Speed
FCP at 1.8 seconds delays initial page rendering, making the site feel slow to users.
Remove Unused CSS Rules
Your stylesheet contains 64% unused CSS rules (12KB), slowing down render blocking resources.