LCP
Largest Contentful Paint
12.5s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Remove Unused JavaScript and CSS
How to optimize canterland.mx
Remove Unused JavaScript and CSS
High Impact+18 points estimated
Why It Matters
655KB of unused JavaScript and 459KB of unused CSS are blocking page rendering and adding 3.6 seconds to load time.
How to Fix
Use Asset CleanUp Pro to identify and disable unused WordPress plugins on this landing page. Remove WooCommerce CSS/JS if not needed for this page. Defer HubSpot forms script and Google Tag Manager until after page load using conditional loading.
0Needs Improvement
What This Score Means
A score of 50 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
216ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 50/100, indicating significant issues that need immediate attention. The biggest problem is extremely slow content loading, with your Largest Contentful Paint taking 12.5 seconds and First Contentful Paint at 6.9 seconds - far beyond Google's recommended thresholds. The primary culprits are massive unused JavaScript (655 KiB of waste from HubSpot forms, Google Tag Manager, and React components) and poor image caching that's forcing 4MB of images to re-download on every visit. Additionally, your site is loading 459 KiB of unused CSS from WooCommerce and other plugins that aren't needed for this landing page. Fixing these caching issues and removing unused code could easily improve your performance score by 30+ points and dramatically speed up your site for visitors.
Other Optimization Recommendations
Implement Efficient Browser Caching
High Impact+25 points estimatedWhy It Matters:
Static assets lack cache headers, forcing 4MB of resources to re-download on every visit and delaying LCP by 7.9 seconds.
How to Fix:
Add cache headers to your WordPress .htaccess file or use WP Rocket to set 1-year expiration for images and static assets. Configure your hosting provider to enable browser caching for all image files (PNG, JPG, WebP).
Optimize Critical Rendering Path
High Impact+15 points estimatedWhy It Matters:
Render-blocking CSS files are preventing first paint for 7 seconds, severely impacting user experience.
How to Fix:
Inline critical CSS for above-the-fold content directly in the HTML head. Use WP Rocket's critical CSS generation feature or manually identify critical styles. Defer non-critical CSS like FontAwesome and WooCommerce styles using media='print' then switching to 'all' via JavaScript.
Keep Your Site Fast After Optimization
Once your site is optimized, maintain that speed. Use DeployHQ for zero-downtime, automated deployments—so performance fixes and updates go live safely every time, without breaking your site.
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Extend Cache Lifetimes for Assets
Short cache durations force unnecessary re-downloads on repeat visits, slowing LCP by 150ms.
Convert Images to Modern Formats
Your profile image wastes 85KB which could be reduced by 30-50% with modern formats.
Eliminate Render Blocking CSS
Your main stylesheet blocks initial page render, delaying both FCP and LCP by 150ms.
Remove Unused CSS and JavaScript
93% of CSS (37 KiB) and 323 KiB of JavaScript are unused, wasting bandwidth and slowing page load.