LCP
Largest Contentful Paint
3.5s
Needs Improvement
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Remove Render Blocking Resources
How to optimize staging.freshairfitness.co.uk
WordPress SiteScore: 64/100Analyzed January 2026
Remove Render Blocking Resources
High Impact+18 points estimated
Why It Matters
Render blocking scripts delay LCP by 750ms, preventing critical content from loading quickly.
How to Fix
Move the Iubenda cookie consent script (3246289.js) to load asynchronously using the async attribute. Use a WordPress caching plugin like WP Rocket to automatically defer non-critical CSS and JavaScript. Consider implementing cookie consent functionality server-side to avoid blocking resources.
0Needs Improvement
What This Score Means
A score of 64 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
70ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
1.08
Poor
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 64/100, primarily due to severe layout stability issues. The biggest problem is Cumulative Layout Shift (CLS) with a score of 1.076, which is nearly 11 times worse than Google's recommended threshold, mainly caused by web fonts loading and shifting content around the page. The site also suffers from a large 3.9MB total payload (including a 2.8MB video file), unused CSS and JavaScript that could save 161KB, and images that lack proper compression and dimensions. Fixing the font loading strategy, optimizing images, and implementing proper caching could dramatically improve both the performance score and user experience by reducing content jumping and faster load times.
Other Optimization Recommendations
Fix Web Font Layout Shifts
High Impact+25 points estimatedWhy It Matters:
Custom web font loading causes massive layout shifts (CLS: 1.076), severely impacting user experience and Core Web Vitals.
How to Fix:
Add font-display: swap to your custom font CSS declaration for odudosoft-regular-webfont.woff2. Preload the font using <link rel='preload' href='font-url' as='font' crossorigin> in your WordPress theme header. Implement font metric overrides in CSS to match fallback fonts and prevent text reflow.
Optimize Images and Enable Caching
Medium Impact+12 points estimatedWhy It Matters:
Large images (189KB fitness-rig.webp) lack proper compression and caching, slowing LCP by 150ms.
How to Fix:
Increase image compression for fitness-rig.webp and offers.webp to save 74KB total. Add explicit width and height attributes to img elements to prevent layout shifts. Configure your WordPress hosting to set proper cache headers (Cache-Control: max-age=31536000) for static assets like images and videos.
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Related Performance Analyses
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WordPress Performance Resources
Fix Font Display Strategy
Custom fonts block text rendering for 880ms, delaying FCP and creating poor user experience.
Optimize LCP Element Discovery
LCP element has 7.5 second resource load delay because it's not discoverable from initial HTML.
Remove Unused CSS and JavaScript
Unused assets waste 130KB of bandwidth and delay FCP by 1.05 seconds, severely impacting Core Web Vitals.
Eliminate Render Blocking CSS Files
CSS files are blocking page rendering and delaying FCP by 8.99 seconds, severely impacting user experience.
Frequently Asked Questions
Keep Your Site Fast After Optimization
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