LCP
Largest Contentful Paint
2.7s
Needs Improvement
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Video and Font Loading
How to optimize tall.agency
Optimize Video and Font Loading
High Impact+15 points estimated
Why It Matters
The 4.9MB video and large fonts account for 98% of page weight, significantly delaying LCP (2.7s).
How to Fix
Compress the Tall-Reel-2025-Teaser.mp4 using HandBrake or online tools to reduce size by 60-80%. Subset the 78KB font file to include only needed characters. Consider lazy loading the video or using a poster image with play-on-click functionality.
0Good
What This Score Means
A score of 96 falls in the "Good" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
83ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has excellent performance with a score of 96/100, but there's still room for improvement. The biggest issue is forced reflows caused by JavaScript animations (likely GSAP and SplitText libraries) that are repeatedly querying element dimensions, wasting about 160ms of processing time. The site also has a moderately slow Largest Contentful Paint of 2.7 seconds and loads a large 5MB video file that contributes to the hefty network payload. Optimizing the JavaScript animations to avoid forced reflows and considering lazy loading or compressing the video could push this site to near-perfect performance scores.
Other Optimization Recommendations
Fix Forced Reflow Issues
High Impact+12 points estimatedWhy It Matters:
JavaScript is causing 66ms of forced reflows, blocking the main thread and degrading user interactions.
How to Fix:
Audit main.bundle.js and SplitText animations to batch DOM reads before writes. Use requestAnimationFrame for GSAP animations. Cache geometric properties instead of repeatedly querying offsetWidth/height in your WordPress theme files.
Remove Unused jQuery Code
Medium Impact+8 points estimatedWhy It Matters:
jQuery has 76% unused code (23KB), adding 150ms to LCP with no functional benefit.
How to Fix:
Install Asset CleanUp Pro to disable jQuery on pages that don't need it. Replace jQuery dependencies with vanilla JavaScript in your theme. If jQuery is required, use WordPress's conditional loading with wp_dequeue_script for specific pages.
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Fix Font Display and Image Dimensions
Missing image dimensions cause layout shifts affecting CLS, and fonts without proper display settings delay text rendering by 60ms.
Reduce Unused CSS and JavaScript
Unused CSS (119 KiB) and JavaScript (363 KiB) are blocking rendering and extending load times by 450ms for LCP.
Optimize and Compress Product Images
Large, uncompressed images are wasting 217 KiB and potentially impacting LCP performance with the main product image being 209 KiB oversized.
Remove Unused Elementor CSS
1.24MB of unused CSS blocks rendering and wastes bandwidth on every page load.