LCP
Largest Contentful Paint
6.9s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize LCP Image Loading
How to optimize swansplumbing.com.au
Optimize LCP Image Loading
Medium Impact+12 points estimated
Why It Matters
The LCP image has lazy loading applied and lacks priority hints, causing unnecessary delay in the largest visual element.
How to Fix
Remove loading='lazy' from the hero background image (bg-map.png) and add fetchpriority='high' attribute. Compress the image further to reduce its 23KB size. Consider using a CDN with better compression or convert to WebP format for additional savings.
0Needs Improvement
What This Score Means
A score of 54 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
203ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.09
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 54/100. The biggest problem is an extremely slow server response time of 1.8 seconds combined with a redirect that adds another 780ms delay, causing your pages to start loading much later than they should. Your Largest Contentful Paint is suffering at 6.9 seconds, and there's also 307 KiB of unused JavaScript from Google Analytics and other scripts that could be optimized. Fixing the server response time and eliminating the redirect would provide the most immediate impact, potentially improving your Core Web Vitals by over 2 seconds.
Other Optimization Recommendations
Fix Server Response and Redirects
High Impact+25 points estimatedWhy It Matters:
Document latency of 1,840ms and redirect delays are severely impacting both LCP and FCP by over 2.6 seconds combined.
How to Fix:
Eliminate the redirect from swansplumbing.com.au to www.swansplumbing.com.au by updating DNS/server configuration to serve www directly. Optimize your WordPress hosting with better server resources or switch to a performance-focused host like WP Engine. Enable server-level caching and compression.
Remove Unused JavaScript Code
High Impact+18 points estimatedWhy It Matters:
307 KiB of unused JavaScript is adding 750ms to LCP and blocking page interactivity.
How to Fix:
Use Asset CleanUp Pro to disable Google Tag Manager and Analytics on non-essential pages. Configure WP Rocket to defer JavaScript execution until user interaction. Remove unused features from your minified footer JavaScript file that's causing forced reflows.
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More WordPress Speed Tests
WordPress Performance Resources
Remove Unused Divi CSS and JavaScript
52KB of unused CSS and 74KB of unused JavaScript increase page weight and slow down parsing without providing value.
Compress and Resize Hero Image
The header logo is 51KB larger than needed and wastes bandwidth while potentially delaying LCP.
Optimize Web Font Loading Strategy
Web fonts cause significant layout shifts (CLS: 0.139) and delay content rendering, directly impacting user experience.
Remove Unused Divi CSS/JavaScript
84% of your CSS (52KB) and 66% of Divi JavaScript (74KB) is unused, slowing down page load times.