LCP
Largest Contentful Paint
5.1s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize LCP Image Discovery
How to optimize estrase.com
Optimize LCP Image Discovery
High Impact+15 points estimated
Why It Matters
Your LCP image isn't discoverable in initial HTML, preventing browsers from loading it immediately.
How to Fix
Add the LCP image directly to your HTML template instead of loading it via JavaScript. Remove lazy loading from above-the-fold images. Add fetchpriority='high' and preload the main hero image in your WordPress theme's header.php file.
0Needs Improvement
What This Score Means
A score of 78 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
87ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has decent performance with a score of 78/100, but there's significant room for improvement. The biggest problem is unused JavaScript code that's wasting 142 KiB and slowing down your Largest Contentful Paint by 900ms, particularly from theme scripts and Google Analytics. Your site is also being held back by render-blocking CSS and JavaScript files that delay initial page rendering by nearly 1.5 seconds, plus unused CSS that could be trimmed by 103 KiB. Cleaning up these bloated scripts, deferring non-critical resources, and optimizing your WordPress theme's asset loading could easily push your performance score into the 90s and dramatically improve user experience.
Other Optimization Recommendations
Remove Unused CSS and JavaScript
High Impact+18 points estimatedWhy It Matters:
247 KiB of unused code is blocking render and delaying LCP by 1.65 seconds.
How to Fix:
Install WP Rocket or Asset CleanUp Pro to remove unused CSS/JS. Specifically target the fusion-styles CSS file (90% unused) and fusion-scripts JS file (63% unused). Use code splitting to load only necessary Avada theme components on each page.
Fix Font Display Strategy
Medium Impact+8 points estimatedWhy It Matters:
Font loading blocks text rendering for 210ms, delaying First Contentful Paint.
How to Fix:
Add font-display: swap to your FontAwesome and custom font CSS declarations. In your Avada theme settings, enable font preloading. Consider using system fonts as fallbacks with font-family declarations to reduce layout shift during font swap.
Keep Your Site Fast After Optimization
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Fix Font Display Strategy
Font loading blocks text rendering for 210ms, delaying First Contentful Paint.
Remove Unused CSS and JavaScript
247 KiB of unused code is blocking render and delaying LCP by 1.65 seconds.
Reduce Unused JavaScript and CSS
1.8MB of unused JavaScript and 98KB of unused CSS are blocking rendering and increasing load times.
Fix Video Background Layout Shift
The video background element causes a massive 0.71 CLS score, severely impacting user experience.