Optimize LCP Hero Image Format

How to optimize ariseteambuilding.co.za

WordPress SiteScore: 42/100Analyzed March 2026Re-analyze this site

Optimize LCP Hero Image Format

High Impact+18 points estimated

Why It Matters

The 349KB hero PNG delays LCP by 1.55 seconds and accounts for the largest content paint bottleneck.

How to Fix

Convert the Hero_section.png to WebP format using a plugin like Imagify or ShortPixel to reduce size by ~220KB. Add fetchpriority='high' to the hero image element. Set proper cache headers for this critical image resource.

0Poor

What This Score Means

A score of 42 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.

This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.

Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.

Core Web Vitals Analysis

LCP

Largest Contentful Paint

12.8s
Poor

Good: < 2.5s

Measures how long it takes for the main content to appear on screen

INP

Interaction to Next Paint

120ms
Good

Good: < 200ms

Measures how quickly the page responds to user interactions

CLS

Cumulative Layout Shift

0.46
Poor

Good: < 0.1

Measures visual stability - how much content shifts during page load

AI Performance Analysis

This WordPress site has poor performance issues with a score of 42/100. The biggest problem is an extremely slow Largest Contentful Paint of 12.8 seconds, primarily caused by a 349KB hero image that isn't cached and loads in an inefficient PNG format. The site also suffers from significant layout shifts (15 found) mainly due to web fonts loading without proper display settings, and render-blocking JavaScript files like jQuery that delay initial page rendering by 450ms. Converting the hero image to WebP format, implementing proper caching, and optimizing font loading could improve the score by 30+ points and dramatically enhance user experience.

Other Optimization Recommendations

Eliminate Font-Induced Layout Shifts

High Impact+15 points estimated

Why It Matters:

Web fonts cause a 0.458 CLS score as text jumps when Rubik fonts load asynchronously.

How to Fix:

Add font-display: swap to your @font-face declarations in the Divi theme CSS. Preload critical Rubik font variants using <link rel='preload'> in your WordPress header. Use font metric overrides to match fallback font dimensions and prevent layout shifts.

Defer Non-Critical JavaScript Resources

Medium Impact+8 points estimated

Why It Matters:

jQuery and theme scripts block initial render for 450ms, delaying First Contentful Paint unnecessarily.

How to Fix:

Use WP Rocket or Asset CleanUp Pro to defer jQuery.min.js and jquery-migrate.min.js loading. Move Divi theme scripts to load after page interactive. Keep only critical inline CSS for above-the-fold content rendering.

Keep Your Site Fast After Optimization

Once your site is optimized, maintain that speed. Use DeployHQ for zero-downtime, automated deployments—so performance fixes and updates go live safely every time, without breaking your site.

Explore DeployHQ →Trusted by engineering teams shipping high-performance sites

Want to Analyze YOUR Website?

Get AI-powered performance insights with actionable fixes in 30 seconds

More WordPress Speed Tests

WordPress Performance Resources

Frequently Asked Questions