LCP
Largest Contentful Paint
9.9s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Image Delivery and Formats
How to optimize swiss.beauty.and.hair.academy.ch
WordPress SiteScore: 56/100Analyzed January 2026
Optimize Image Delivery and Formats
High Impact+18 points estimated
Why It Matters
Images waste 123 KiB with oversized files and outdated formats, directly impacting LCP performance.
How to Fix
Install ShortPixel or Imagify plugin to automatically convert PNG/JPEG to WebP format. Enable responsive images in your theme settings. Resize the logo image to actual display dimensions (200x69px) instead of serving 500x173px file.
0Needs Improvement
What This Score Means
A score of 56 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
216ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 56/100, indicating significant user experience issues. The biggest problem is extremely slow loading times, with the Largest Contentful Paint taking 9.9 seconds and First Contentful Paint at 4.9 seconds - both far exceeding recommended thresholds. The primary culprits are oversized, unoptimized images (especially the logo that's 2.5x larger than needed) and excessive unused JavaScript from cookie consent tools, which together waste over 200KB of data. Immediate fixes should focus on compressing and properly sizing images, converting them to modern formats like WebP, and reducing unused JavaScript to potentially improve the performance score by 25+ points.
Other Optimization Recommendations
Reduce Unused JavaScript Bundles
High Impact+15 points estimatedWhy It Matters:
102 KiB of unused JavaScript delays FCP by 450ms and LCP by 750ms while blocking the main thread.
How to Fix:
Use Asset CleanUp plugin to disable Iubenda cookie scripts on pages where not needed. Remove or defer ElementsKit widgets JavaScript if features aren't used. Configure cookie consent to load conditionally only when required by user interaction.
Fix Forced Reflows in Scripts
Medium Impact+8 points estimatedWhy It Matters:
Elementor and Astra theme scripts cause 135ms of forced reflows, degrading user interaction responsiveness.
How to Fix:
Update Elementor and Astra theme to latest versions for performance fixes. Use WP Rocket to defer Elementor frontend scripts until after page load. Consider switching problematic Elementor widgets to native WordPress blocks where possible.
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WordPress Performance Resources
Eliminate Render Blocking CSS
CSS files are blocking initial page render and delaying LCP by 200ms.
Reduce JavaScript Execution Time
JavaScript blocks the main thread for 4.1 seconds, causing 720ms Total Blocking Time and poor interactivity.
Optimize Font Loading Display
Font loading delays are blocking First Contentful Paint by 900ms and causing layout shifts.
Optimize Caching and Font Loading
Poor cache policies waste 112 KiB on repeat visits and custom fonts delay render by 2.5 seconds.
Frequently Asked Questions
Keep Your Site Fast After Optimization
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