LCP
Largest Contentful Paint
11.8s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Image Delivery and Compression
How to optimize digitalguru.co.nz
Optimize Image Delivery and Compression
High Impact+25 points estimated
Why It Matters
The LCP image and other large images account for 495 KiB of wasted bytes and delay LCP by 2.75 seconds.
How to Fix
Convert the main hero image (Eddy-768x636.png) and other PNG files to WebP or AVIF format using a WordPress plugin like ShortPixel. Resize images to match their display dimensions - the logo is served at 768x192 but only displayed at 308x77. Add fetchpriority='high' to the LCP image element.
0Needs Improvement
What This Score Means
A score of 58 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
80ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 58/100, primarily due to extremely slow loading times. The biggest problem is the Largest Contentful Paint taking 11.8 seconds, which is far beyond acceptable limits and will frustrate users. The main culprits are unoptimized images (particularly a 364KB PNG that could be compressed by 495KB using modern formats like WebP), excessive unused CSS and JavaScript from Elementor plugins, and render-blocking resources that delay initial page display by 5.5 seconds. Compressing images, removing unused plugin code, and implementing proper caching could potentially improve the performance score by 30+ points and dramatically enhance user experience.
Other Optimization Recommendations
Remove Render-Blocking CSS Resources
High Impact+18 points estimatedWhy It Matters:
Critical CSS files are blocking first paint by 5.5 seconds, severely delaying content visibility.
How to Fix:
Use WP Rocket or Autoptimize to inline critical CSS and defer non-essential stylesheets like Font Awesome CSS. Move Elementor widget-specific CSS to load after critical content renders. Consider removing unused Font Awesome icons and loading only required icon sets.
Implement Efficient Browser Caching
Medium Impact+12 points estimatedWhy It Matters:
Static assets like fonts and images have no cache headers, forcing unnecessary re-downloads and adding 7.2 seconds to LCP on repeat visits.
How to Fix:
Configure WordPress caching through your hosting provider or W3 Total Cache plugin to set 1-year cache headers for images and fonts. Add cache-control headers for the ElementsKit font file (460KB) and all uploaded images. Enable GZIP compression for text-based assets.
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Related Performance Analyses
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WordPress Performance Resources
Implement Efficient Browser Caching
Static assets like fonts and images have no cache headers, forcing unnecessary re-downloads and adding 7.2 seconds to LCP on repeat visits.
Remove Render-Blocking CSS Resources
Critical CSS files are blocking first paint by 5.5 seconds, severely delaying content visibility.
Implement Better Caching Strategy
Poor cache lifetimes waste 1,106 KiB on repeat visits and delay LCP by 1.1 seconds for returning users.
Remove Unused JavaScript and CSS
602 KiB of unused JavaScript and 112 KiB of unused CSS are blocking rendering and delaying LCP by 4.6 seconds.