Optimize Image Delivery and Compression

How to optimize bitferma.ru

WordPress SiteScore: 24/100Analyzed April 2026Re-analyze this site

Optimize Image Delivery and Compression

High Impact+25 points estimated

Why It Matters

Large unoptimized images are causing 10+ second LCP delay and consuming 3MB+ bandwidth.

How to Fix

Convert all PNG hero images to WebP format using plugins like ShortPixel or Imagify. Resize oversized images (currently 2560px scaled to 1060px) to actual display dimensions. Add fetchpriority='high' to LCP image and implement responsive image srcsets for different screen sizes.

0Poor

What This Score Means

A score of 24 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.

This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.

Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.

Core Web Vitals Analysis

LCP

Largest Contentful Paint

14.7s
Poor

Good: < 2.5s

Measures how long it takes for the main content to appear on screen

INP

Interaction to Next Paint

244ms
Needs Improvement

Good: < 200ms

Measures how quickly the page responds to user interactions

CLS

Cumulative Layout Shift

0.26
Poor

Good: < 0.1

Measures visual stability - how much content shifts during page load

AI Performance Analysis

This WordPress site has severe performance issues with a score of just 24/100. The biggest problem is enormous JavaScript files that are blocking the page from loading - jQuery and other scripts are delaying the first content by 2.6 seconds and keeping the browser busy for over 9 seconds total. The site also suffers from massive unoptimized images (nearly 28MB total) and poorly cached resources, resulting in a painfully slow 14.7-second load time for the main content. Removing unused JavaScript, optimizing images to modern formats like WebP, and fixing render-blocking scripts could dramatically improve performance by 10+ seconds and boost the score by 40+ points.

Other Optimization Recommendations

Eliminate Render Blocking JavaScript

High Impact+18 points estimated

Why It Matters:

jQuery and other scripts are blocking initial render for 2.5+ seconds, severely delaying FCP.

How to Fix:

Move non-critical JavaScript like jQuery UI, carousel scripts, and tracking code to load after page content using async/defer attributes. Use WP Rocket or Autoptimize to automatically defer JavaScript. Inline critical scripts or use WordPress wp_enqueue_script with 'defer' strategy.

Fix Font Loading Layout Shifts

Medium Impact+12 points estimated

Why It Matters:

Web fonts loading cause major layout shifts (CLS 0.263) as text reflows when fonts load.

How to Fix:

Add font-display: swap to all font declarations in Google Fonts URLs. Preload critical fonts using <link rel='preload'> in WordPress theme header. Use font metric overrides in CSS to minimize layout shifts by matching fallback font dimensions to web fonts.

Keep Your Site Fast After Optimization

Once your site is optimized, maintain that speed. Use DeployHQ for zero-downtime, automated deployments—so performance fixes and updates go live safely every time, without breaking your site.

Explore DeployHQ →Trusted by engineering teams shipping high-performance sites

Want to Analyze YOUR Website?

Get AI-powered performance insights with actionable fixes in 30 seconds

More WordPress Speed Tests

WordPress Performance Resources

Frequently Asked Questions