Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
How to optimize wainhomes.co.uk
Oversized images waste 55 KiB and poorly compressed hero image (1.7 MB) significantly impacts perceived performance.
Install ShortPixel or Smush to automatically compress all images by 30-40%. Implement responsive images using WordPress's built-in srcset for different screen sizes. Convert large hero images to WebP format and ensure they match display dimensions exactly.
A score of 69 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Interaction to Next Paint
Good: < 200ms
Measures how quickly the page responds to user interactions
Cumulative Layout Shift
Good: < 0.1
Measures visual stability - how much content shifts during page load
This WordPress site has poor performance with a score of 69/100, primarily due to severe loading delays that make the page fully interactive only after 14 seconds. The biggest problem is render-blocking CSS files that delay initial content visibility by 2 seconds, combined with an extremely slow Largest Contentful Paint of 13.9 seconds caused by oversized, unoptimized images. The site is also bloated with 154 KiB of unused JavaScript and 36 KiB of unused CSS, creating unnecessary network overhead. Deferring non-critical CSS, compressing and properly sizing images, and removing unused code could dramatically improve performance by several seconds and boost the score significantly.
Why It Matters:
Render-blocking CSS delays First Contentful Paint by 2 seconds, preventing users from seeing content quickly.
How to Fix:
Inline critical CSS for above-the-fold content directly in the HTML head. Use WordPress plugins like Autoptimize or WP Rocket to defer non-critical CSS. Move component-specific CSS (tabs, development-homes) to load asynchronously after initial render.
Why It Matters:
154 KiB of unused JavaScript and 36 KiB of unused CSS waste bandwidth and delay LCP by 1.2 seconds total.
How to Fix:
Use Asset CleanUp plugin to remove Google Tag Manager and Fancybox scripts from pages that don't need them. Enable tree-shaking in your build process to eliminate 85% unused CSS from main.css. Conditionally load WordPress plugins only on required pages.
Get AI-powered performance insights with actionable fixes in 30 seconds
More WordPress Speed Tests
Custom fonts block text rendering for 880ms, delaying FCP and creating poor user experience.
LCP element has 7.5 second resource load delay because it's not discoverable from initial HTML.
Unused assets waste 130KB of bandwidth and delay FCP by 1.05 seconds, severely impacting Core Web Vitals.
CSS files are blocking page rendering and delaying FCP by 8.99 seconds, severely impacting user experience.
Once your site is optimized, maintain that speed. Use DeployHQ for zero-downtime, automated deployments—so performance fixes and updates go live safely every time, without breaking your site.