LCP
Largest Contentful Paint
13.9s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Image Compression and Sizing
How to optimize wainhomes.co.uk
Optimize Image Compression and Sizing
Medium Impact+8 points estimated
Why It Matters
Oversized images waste 55 KiB and poorly compressed hero image (1.7 MB) significantly impacts perceived performance.
How to Fix
Install ShortPixel or Smush to automatically compress all images by 30-40%. Implement responsive images using WordPress's built-in srcset for different screen sizes. Convert large hero images to WebP format and ensure they match display dimensions exactly.
0Needs Improvement
What This Score Means
A score of 69 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
69ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.01
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 69/100, primarily due to severe loading delays that make the page fully interactive only after 14 seconds. The biggest problem is render-blocking CSS files that delay initial content visibility by 2 seconds, combined with an extremely slow Largest Contentful Paint of 13.9 seconds caused by oversized, unoptimized images. The site is also bloated with 154 KiB of unused JavaScript and 36 KiB of unused CSS, creating unnecessary network overhead. Deferring non-critical CSS, compressing and properly sizing images, and removing unused code could dramatically improve performance by several seconds and boost the score significantly.
Other Optimization Recommendations
Eliminate Render-Blocking CSS Resources
High Impact+18 points estimatedWhy It Matters:
Render-blocking CSS delays First Contentful Paint by 2 seconds, preventing users from seeing content quickly.
How to Fix:
Inline critical CSS for above-the-fold content directly in the HTML head. Use WordPress plugins like Autoptimize or WP Rocket to defer non-critical CSS. Move component-specific CSS (tabs, development-homes) to load asynchronously after initial render.
Remove Unused JavaScript and CSS
High Impact+15 points estimatedWhy It Matters:
154 KiB of unused JavaScript and 36 KiB of unused CSS waste bandwidth and delay LCP by 1.2 seconds total.
How to Fix:
Use Asset CleanUp plugin to remove Google Tag Manager and Fancybox scripts from pages that don't need them. Enable tree-shaking in your build process to eliminate 85% unused CSS from main.css. Conditionally load WordPress plugins only on required pages.
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WordPress Performance Resources
Remove Unused Divi CSS and JavaScript
52KB of unused CSS and 74KB of unused JavaScript increase page weight and slow down parsing without providing value.
Compress and Resize Hero Image
The header logo is 51KB larger than needed and wastes bandwidth while potentially delaying LCP.
Optimize Web Font Loading Strategy
Web fonts cause significant layout shifts (CLS: 0.139) and delay content rendering, directly impacting user experience.
Remove Unused Divi CSS/JavaScript
84% of your CSS (52KB) and 66% of Divi JavaScript (74KB) is unused, slowing down page load times.