LCP
Largest Contentful Paint
7.2s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Hero Image Compression
How to optimize oldmap.co.uk
Optimize Hero Image Compression
High Impact+25 points estimated
Why It Matters
The LCP banner image takes 7.2 seconds to load and can be reduced by 79KB, directly improving your largest contentful paint by 1.95 seconds.
How to Fix
Compress the banner-compressed.jpg file further using TinyPNG or Imagify plugin. Convert to WebP format for better compression. Add fetchpriority='high' to the hero section background image in your Elementor settings to prioritize its loading.
0Needs Improvement
What This Score Means
A score of 66 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
28ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 66/100, indicating significant user experience issues. The biggest problem is extremely slow image loading, with the Largest Contentful Paint taking 7.2 seconds - far exceeding Google's recommended 2.5 seconds. The site could save 664 KiB by compressing images better and implementing proper responsive images, which would reduce load times by nearly 2 seconds. Additional quick wins include fixing unused CSS (29 KiB savings), optimizing cache settings (109 KiB savings), and removing unnecessary preconnect hints that aren't being used.
Other Optimization Recommendations
Remove Unused Elementor CSS
High Impact+18 points estimatedWhy It Matters:
76% of your CSS (29KB) is unused, slowing down initial page rendering and contributing to poor Speed Index of 4.1 seconds.
How to Fix:
Install Asset CleanUp Pro plugin to disable unused Elementor components. Use Elementor's 'Improve Asset Loading' feature in WP Admin > Elementor > Settings > Advanced. Consider switching to a lighter page builder or custom theme development.
Fix Unused Resource Preconnects
Medium Impact+8 points estimatedWhy It Matters:
Three unused preconnect hints waste browser resources and delay connections to actually needed origins like your image CDN.
How to Fix:
Remove preconnect links for scripts.sirv.com, googletagmanager.com, and google.com from your theme's header.php or through your SEO plugin. Keep only the fonts.gstatic.com and osianeti.sirv.com preconnects that are actually used.
Keep Your Site Fast After Optimization
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Fix Forced Reflow Issues
JavaScript is causing expensive layout recalculations that block user interactions for up to 450ms.
Eliminate Render Blocking Resources
CSS files from Elementor and Font Awesome are blocking initial page render and delaying LCP.
Optimize Font Loading Performance
Custom fonts are blocking First Contentful Paint for 220ms and lack proper caching headers.
Remove Unused JavaScript and CSS
1.5MB of unused JavaScript and 27KB of unused CSS are bloating your page size unnecessarily.