LCP
Largest Contentful Paint
14.0s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Font Loading Strategy
How to optimize postie.com
WordPress SiteScore: 56/100Analyzed January 2026
Optimize Font Loading Strategy
Medium Impact+8 points estimated
Why It Matters
TypeKit fonts are causing 40ms delays and contributing to layout shifts during page load.
How to Fix
Add font-display: swap to TypeKit CSS or use a plugin like OMGF to host fonts locally. Preload the most critical font files using <link rel='preload'> in your WordPress theme's header.php. Consider using system fonts as fallbacks with similar metrics to reduce layout shifts.
0Needs Improvement
What This Score Means
A score of 56 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
318ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 56/100, indicating significant issues that hurt user experience. The biggest problem is massive render-blocking CSS files that delay initial page rendering by over 3.5 seconds, particularly a 223KB main stylesheet that's 97% unused code. Additionally, the site loads nearly 300KB of unnecessary JavaScript and suffers from inefficient image delivery, including a 730KB PNG that should be converted to modern formats like WebP. Cleaning up the CSS, removing unused code, and optimizing images could improve the performance score by 30+ points and dramatically reduce load times from the current 14+ seconds.
Other Optimization Recommendations
Eliminate Render-Blocking CSS Resources
High Impact+25 points estimatedWhy It Matters:
CSS files are blocking initial page render for 3.56 seconds, severely delaying both FCP and LCP.
How to Fix:
Minify the main.css file to reduce its 223KB size by 80%. Use a WordPress plugin like Autoptimize to inline critical CSS for above-the-fold content. Defer non-critical CSS using media='print' onload technique or WP Rocket's CSS optimization features.
Remove Unused JavaScript Code
High Impact+18 points estimatedWhy It Matters:
297KB of unused JavaScript is delaying LCP by 1.2 seconds and blocking the main thread.
How to Fix:
Remove or defer the Zendesk chat widget that's loading 108KB of unused code. Audit jQuery UI usage and replace with lighter alternatives. Use WordPress Asset CleanUp plugin to disable unused scripts on specific pages and implement code splitting for the main bundle.
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WordPress Performance Resources
Eliminate Render Blocking CSS
CSS files are blocking initial page render and delaying LCP by 200ms.
Reduce JavaScript Execution Time
JavaScript blocks the main thread for 4.1 seconds, causing 720ms Total Blocking Time and poor interactivity.
Optimize Font Loading Display
Font loading delays are blocking First Contentful Paint by 900ms and causing layout shifts.
Optimize Caching and Font Loading
Poor cache policies waste 112 KiB on repeat visits and custom fonts delay render by 2.5 seconds.
Frequently Asked Questions
Keep Your Site Fast After Optimization
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