LCP
Largest Contentful Paint
7.5s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Font Loading Strategy
How to optimize oldmap.co.uk
Optimize Font Loading Strategy
Medium Impact+8 points estimated
Why It Matters
The custom EBGaramond font delays FCP by 100ms causing invisible text during the critical loading phase.
How to Fix
Add font-display: swap to your @font-face declarations in WordPress Customizer or child theme. Preload the EBGaramond font file using <link rel='preload'> in your theme's functions.php. Consider using system fonts or Google Fonts with proper display optimization for better performance.
0Needs Improvement
What This Score Means
A score of 59 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
34ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has significant performance problems with a poor score of 59/100. The biggest issue is excessive unused CSS (77 KiB) that's blocking the page render and delaying First Contentful Paint by 4.7 seconds, with the main theme stylesheet being 95% unused. The site is also loading 21 KiB of unused JavaScript, primarily from jQuery, and has an extremely slow Largest Contentful Paint of 7.5 seconds. Cleaning up unused CSS and JavaScript, optimizing the complex network dependency chain with 40+ CSS files, and implementing proper font display strategies could dramatically improve load times and user experience.
Other Optimization Recommendations
Remove Unused CSS Resources
High Impact+25 points estimatedWhy It Matters:
Unused CSS blocks initial render for 4.67 seconds and wastes 77KB of bandwidth, directly delaying FCP and LCP.
How to Fix:
Use Asset CleanUp Pro or WP Rocket to disable unused CSS from WPForms, FontAwesome, and Elementor widgets on non-relevant pages. Remove 95% unused styles from your theme's style.css by purging with PurgeCSS or switching to a lighter theme. Inline critical above-the-fold CSS for faster rendering.
Defer Non-Critical JavaScript Loading
High Impact+15 points estimatedWhy It Matters:
jQuery and other scripts waste 21KB and delay LCP by 150ms while being 69% unused on this product page.
How to Fix:
Install WP Rocket or Flying Scripts to defer jQuery until user interaction. Remove unused JavaScript from Elementor widgets not displayed on product pages. Use WordPress's script loading API to load scripts only where needed with conditional loading.
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Fix Forced Reflow Issues
JavaScript is causing expensive layout recalculations that block user interactions for up to 450ms.
Eliminate Render Blocking Resources
CSS files from Elementor and Font Awesome are blocking initial page render and delaying LCP.
Optimize Font Loading Performance
Custom fonts are blocking First Contentful Paint for 220ms and lack proper caching headers.
Remove Unused JavaScript and CSS
1.5MB of unused JavaScript and 27KB of unused CSS are bloating your page size unnecessarily.