LCP
Largest Contentful Paint
18.6s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Font Loading Strategy
How to optimize hkdesignpro.com
Optimize Font Loading Strategy
Medium Impact+8 points estimated
Why It Matters
Font blocking causes 30ms delay and poor text rendering experience during page load.
How to Fix
Add font-display: swap to custom font declarations in your theme's CSS. Preload critical fonts using <link rel='preload'> in WordPress header. Use font metric overrides to prevent layout shifts when fonts load.
0Needs Improvement
What This Score Means
A score of 50 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
144ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 50/100, indicating significant user experience issues. The biggest problem is excessive unused JavaScript (464 KiB) from Google Analytics and Tag Manager scripts, which is delaying your Largest Contentful Paint by 18.6 seconds - far beyond the acceptable 2.5 second threshold. The site is also weighed down by 48 KiB of unused CSS, render-blocking scripts that delay initial page display by nearly 3 seconds, and forced reflows that hurt interactivity. Removing or deferring unused JavaScript, optimizing CSS delivery, and addressing the render-blocking resources could improve your score by 30+ points and dramatically enhance user experience.
Other Optimization Recommendations
Remove Unused JavaScript Resources
High Impact+25 points estimatedWhy It Matters:
Unused JavaScript wastes 464 KiB and delays LCP by 450ms, significantly impacting page load performance.
How to Fix:
Defer Google Analytics and GTM scripts using async/defer attributes or a plugin like WP Rocket. Remove unused tracking code for AW-10844213598 if not needed. Use Asset CleanUp Pro to conditionally load scripts only where required.
Eliminate Render Blocking Resources
High Impact+20 points estimatedWhy It Matters:
Critical render path is blocked by 2,920ms worth of JavaScript, preventing First Contentful Paint.
How to Fix:
Move PixelYourSite scripts to footer or use defer attribute. Inline critical CSS for above-the-fold content. Use WordPress optimization plugins like Autoptimize to defer non-critical JavaScript and CSS automatically.
Keep Your Site Fast After Optimization
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WordPress Performance Resources
Optimize Hero Image Delivery
The 664KB hero background image is delaying LCP by 1.6 seconds as it's not optimized or prioritized.
Remove Unused JavaScript and CSS
Over 2.4MB of unused JavaScript and 411KB of unused CSS are slowing LCP by 7+ seconds.
Eliminate Render-Blocking Resources
Critical CSS and JavaScript files are blocking initial page render, delaying FCP by 4.4 seconds.
Extend Cache Lifetimes for Assets
Short cache durations force unnecessary re-downloads on repeat visits, slowing LCP by 150ms.