LCP
Largest Contentful Paint
8.3s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Font Loading Strategy
How to optimize digivate.com
Optimize Font Loading Strategy
High Impact+15 points estimated
Why It Matters
Custom fonts cause 60ms delay and contribute to layout shifts as fallback fonts load first.
How to Fix
Add font-display: swap to all @font-face declarations in your WordPress theme's font-styles.css. Preload the most critical font file (Fredoka variable) using <link rel='preload'> in your theme's header.php. Implement font fallback metrics to match custom font dimensions.
0Needs Improvement
What This Score Means
A score of 60 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
112ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.11
Needs Improvement
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 60/100, placing it in the "needs improvement" category. The biggest problem is render-blocking resources, particularly a third-party cookie consent script from Termly that's delaying page content by over 2 seconds, causing your First Contentful Paint to reach 2.7 seconds and Largest Contentful Paint to hit a concerning 8.3 seconds. Additionally, the site is loading 93% unused CSS and has significant layout shifts affecting user experience. Deferring the Termly script, removing unused CSS from your theme files, and optimizing font loading could improve your score by 25+ points and dramatically speed up the initial page load.
Other Optimization Recommendations
Eliminate Critical Render-Blocking Resources
High Impact+25 points estimatedWhy It Matters:
Render-blocking CSS and scripts delay initial page rendering by 2.05 seconds and significantly impact FCP.
How to Fix:
Use a WordPress optimization plugin like WP Rocket to inline critical CSS for above-the-fold content. Defer loading of Gravity Forms CSS and JavaScript until needed. Move the Termly consent manager script to load asynchronously or after page interaction.
Fix Layout Shift from Hero Section
Medium Impact+8 points estimatedWhy It Matters:
The main hero section causes a 0.107 CLS score due to content moving after initial paint.
How to Fix:
Add explicit dimensions to all images in the partner logos section using WordPress image size attributes. Reserve space for dynamically loaded content with CSS min-height properties. Ensure the hero section (#section1) has a defined height before content loads to prevent shifting.
Keep Your Site Fast After Optimization
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Related Performance Analyses
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WordPress Performance Resources
Defer Render-Blocking Resources
Render-blocking CSS and JavaScript are delaying First Contentful Paint by 1.46 seconds.
Eliminate Page Redirects
Multiple redirects are adding 750ms delay to both LCP and FCP before the page even starts loading.
Optimize Caching Strategy for Assets
Poor cache lifetimes are wasting 349 KiB and delaying FCP/LCP by 600ms on repeat visits.
Optimize Font Display Strategy
FontAwesome fonts cause 50ms delay in FCP due to missing font-display declarations.