LCP
Largest Contentful Paint
4.1s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Font Loading Strategy
How to optimize aswebsites.co.uk
Optimize Font Loading Strategy
Medium Impact+4 points estimated
Why It Matters
Multiple web fonts are causing layout shifts and delaying First Contentful Paint by 50ms.
How to Fix
Add font-display: swap to all @font-face declarations in your WordPress theme. Preload the most critical font files using <link rel='preload'> in your theme's header.php. Use font metric overrides to minimize layout shifts during font loading.
0Needs Improvement
What This Score Means
A score of 83 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
38ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.02
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has good performance with a score of 83/100, but there's significant room for improvement. The biggest problem is render-blocking resources, particularly a large CSS file from the Nicepage plugin that's delaying page loading by over 2 seconds and affecting both First Contentful Paint (2.7s) and Largest Contentful Paint (4.1s). The site is also bloated with 96% unused CSS and 76% unused JavaScript from jQuery, which could be cleaned up or deferred. Addressing the render-blocking CSS issue alone could save over 2 seconds of load time and potentially boost the performance score into the 90s.
Other Optimization Recommendations
Eliminate Render Blocking Resources
High Impact+12 points estimatedWhy It Matters:
CSS and JavaScript files are blocking page render, delaying LCP by 2.15 seconds.
How to Fix:
Use a WordPress optimization plugin like WP Rocket or Autoptimize to defer non-critical CSS/JS. Inline critical CSS for above-the-fold content. Move the counter.dev script and nicepage CSS to load asynchronously after page render.
Remove Unused CSS and JavaScript
High Impact+8 points estimatedWhy It Matters:
96% of nicepage.css and 76% of jQuery are unused, wasting 82KB and slowing LCP by 600ms.
How to Fix:
Install Asset CleanUp Pro to disable unused plugins on pages that don't need them. Use PurgeCSS or UnCSS to remove unused styles from nicepage theme. Replace full jQuery with vanilla JavaScript for simple interactions.
Keep Your Site Fast After Optimization
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Optimize Third-Party Script Loading
Facebook tracking scripts load 65 KB of unused JavaScript and legacy polyfills unnecessarily.
Remove Unused CSS Code
39% of your CSS (11 KB) is unused, blocking render and delaying FCP by 150ms.
Fix Layout Shift Issues
HubSpot chat widget and page elements cause 0.154 CLS score, creating jarring content jumps during load.