LCP
Largest Contentful Paint
3.5s
Needs Improvement
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Font Loading Display
How to optimize whycreativity.com
WordPress SiteScore: 71/100Analyzed January 2026
Optimize Font Loading Display
High Impact+15 points estimated
Why It Matters
Font loading delays are blocking First Contentful Paint by 900ms and causing layout shifts.
How to Fix
Add font-display: swap to all custom fonts in your WordPress theme's CSS. Use font metric overrides to prevent layout shifts. Consider preloading critical fonts with <link rel='preload'> in your theme's header.php.
0Needs Improvement
What This Score Means
A score of 71 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
265ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.01
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has below-average performance with a score of 71/100, taking 15.5 seconds to become fully interactive. The biggest problem is excessive JavaScript execution (2.6 seconds), primarily from Google reCAPTCHA and HubSpot analytics scripts, which is blocking user interactions and slowing down the entire page. Font loading issues are also causing significant delays, with an estimated 900ms slowdown because fonts aren't set to display properly during loading. Optimizing JavaScript delivery, implementing proper font-display settings, and reducing unused code from third-party scripts could improve your score by 25+ points and dramatically enhance user experience.
Other Optimization Recommendations
Reduce JavaScript Execution Time
High Impact+12 points estimatedWhy It Matters:
JavaScript blocks the main thread for 4.1 seconds, causing 720ms Total Blocking Time and poor interactivity.
How to Fix:
Defer reCAPTCHA loading until form interaction using async/defer attributes. Move HubSpot analytics to load after page interactive. Consider replacing heavy scripts with lighter alternatives or remove unused WordPress plugins causing script bloat.
Eliminate Render Blocking CSS
Medium Impact+8 points estimatedWhy It Matters:
CSS files are blocking initial page render and delaying LCP by 200ms.
How to Fix:
Use WordPress plugins like LiteSpeed Cache (already installed) to inline critical CSS. Defer non-critical stylesheets using media='print' onload technique. Split CSS to load above-the-fold styles first.
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Eliminate Render Blocking CSS
CSS files are blocking initial page render and delaying LCP by 200ms.
Reduce JavaScript Execution Time
JavaScript blocks the main thread for 4.1 seconds, causing 720ms Total Blocking Time and poor interactivity.
Optimize Caching and Font Loading
Poor cache policies waste 112 KiB on repeat visits and custom fonts delay render by 2.5 seconds.
Remove Unused CSS and JavaScript
217 KiB of unused code is wasting bandwidth and delaying LCP by over 1 second.
Frequently Asked Questions
Keep Your Site Fast After Optimization
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