LCP
Largest Contentful Paint
5.8s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Font Display and Loading
How to optimize sedshop.se
Optimize Font Display and Loading
Medium Impact+12 points estimated
Why It Matters
FontAwesome fonts are causing 175ms delay in text rendering and blocking content visibility.
How to Fix
Add font-display: swap to FontAwesome CSS or use a WordPress plugin like OMGF to optimize Google Fonts. Consider replacing FontAwesome icons with SVG icons to eliminate the 303KB font download. Preload critical fonts using wp_enqueue_style with preload attribute.
0Needs Improvement
What This Score Means
A score of 63 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
50ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 63/100. The biggest problem is excessive resource loading that's blocking page rendering, causing your First Contentful Paint to take 3.6 seconds and Largest Contentful Paint to reach 5.8 seconds. The site is loading too many CSS files (over 60 small files) that should be combined, plus oversized images that are much larger than needed for display. Fixing the font loading issues, combining CSS files, properly sizing images, and removing unused JavaScript from Google Tag Manager could save over 230KB of data and improve loading times by several seconds.
Other Optimization Recommendations
Optimize CSS Delivery and Loading
High Impact+25 points estimatedWhy It Matters:
Render-blocking CSS is delaying First Contentful Paint by 4.9 seconds and 60KB of unused CSS is slowing page load.
How to Fix:
Use WP Rocket or Autoptimize to defer non-critical CSS. Remove unused CSS from JS Composer (40KB waste) and FontAwesome (20KB waste). Inline critical above-the-fold CSS directly in the HTML head to eliminate render-blocking requests.
Implement Responsive Images for WordPress
High Impact+18 points estimatedWhy It Matters:
Oversized images are wasting 81KB of bandwidth and delaying LCP by 700ms with poor mobile performance.
How to Fix:
Install EWWW Image Optimizer to automatically generate responsive image sizes. Add responsive image sizes to your WordPress theme's functions.php. Use proper srcset attributes to serve appropriately sized images (382x382 instead of 1172x1172 for mobile).
Keep Your Site Fast After Optimization
Once your site is optimized, maintain that speed. Use DeployHQ for zero-downtime, automated deployments—so performance fixes and updates go live safely every time, without breaking your site.
Explore DeployHQ →Trusted by engineering teams shipping high-performance sites
Want to Analyze YOUR Website?
Get AI-powered performance insights with actionable fixes in 30 seconds
Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Defer Render-Blocking Resources
Render-blocking CSS and JavaScript are delaying First Contentful Paint by 1.46 seconds.
Eliminate Page Redirects
Multiple redirects are adding 750ms delay to both LCP and FCP before the page even starts loading.
Optimize Caching Strategy for Assets
Poor cache lifetimes are wasting 349 KiB and delaying FCP/LCP by 600ms on repeat visits.
Optimize Font Display Strategy
FontAwesome fonts cause 50ms delay in FCP due to missing font-display declarations.