LCP
Largest Contentful Paint
15.7s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize Critical Resource Loading
How to optimize advancedequipmentsales.com
Optimize Critical Resource Loading
High Impact+20 points estimated
Why It Matters
Render-blocking resources are delaying first paint by 2.27 seconds, severely impacting user experience.
How to Fix
Use WP Rocket to inline critical CSS from main_b21490f817d34d1a37b5.css. Move jQuery and jQuery Migrate to load asynchronously or defer until after page render. Implement resource hints like preload for essential fonts.
0Poor
What This Score Means
A score of 41 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
437ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 41/100. The biggest problem is excessive unused JavaScript, particularly from reCAPTCHA files that waste 670 KiB and delay page interactivity by nearly 3 seconds, causing your Largest Contentful Paint to reach a slow 15.7 seconds. The site is also bloated with a 9.7MB video file and oversized images that could be reduced by 737 KiB. Removing unused JavaScript, optimizing images, and deferring non-critical resources could dramatically improve your score by 30+ points and cut loading time in half.
Other Optimization Recommendations
Remove Unused JavaScript Code
High Impact+25 points estimatedWhy It Matters:
Unused JavaScript is wasting 670 KiB and delaying LCP by 2.85 seconds while blocking user interactions.
How to Fix:
Remove or defer duplicate reCAPTCHA scripts loading twice. Use WP Asset CleanUp to disable unused Google Analytics features. Consider removing heavy GSAP animations if not essential, or load them conditionally only when needed.
Compress and Resize Images
High Impact+15 points estimatedWhy It Matters:
Oversized images waste 737 KiB and could improve LCP by 2.15 seconds with proper optimization.
How to Fix:
Install Smush Pro or ShortPixel to automatically resize images to match display dimensions (635px width vs current 2000px). Enable responsive images in your WordPress theme. Set proper compression levels to reduce file sizes by 60-80%.
Keep Your Site Fast After Optimization
Once your site is optimized, maintain that speed. Use DeployHQ for zero-downtime, automated deployments—so performance fixes and updates go live safely every time, without breaking your site.
Explore DeployHQ →Trusted by engineering teams shipping high-performance sites
Want to Analyze YOUR Website?
Get AI-powered performance insights with actionable fixes in 30 seconds
Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Implement Better Caching Strategy
Poor cache lifetimes waste 1,106 KiB on repeat visits and delay LCP by 1.1 seconds for returning users.
Remove Unused JavaScript and CSS
602 KiB of unused JavaScript and 112 KiB of unused CSS are blocking rendering and delaying LCP by 4.6 seconds.
Optimize Image Formats and Compression
Images are causing a 750ms LCP delay and waste 210 KiB, directly impacting your largest contentful paint performance.
Remove Unused JavaScript Resources
Unused JavaScript is adding 1.2MB of dead code that blocks rendering and increases Total Blocking Time.