LCP
Largest Contentful Paint
9.9s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Optimize and Resize Images
How to optimize swiss.beauty.and.hair.academy.ch
WordPress SiteScore: 57/100Analyzed January 2026
Optimize and Resize Images
High Impact+12 points estimated
Why It Matters
Oversized images waste 123KB of bandwidth and the logo alone is 2.5x larger than its display size, slowing initial page rendering.
How to Fix
Install ShortPixel or Smush to compress images and convert to WebP format. Resize logo from 849x294 to actual display size of 200x69. Use WordPress responsive images with proper srcset attributes for all content images.
0Needs Improvement
What This Score Means
A score of 57 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
177ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 57/100, indicating significant issues that affect user experience. The biggest problem is extremely slow loading times, with the largest content taking nearly 10 seconds to appear and first content not showing until 4.3 seconds - both far exceeding Google's recommended thresholds. The site is weighed down by 102 KB of unused JavaScript code (primarily from cookie consent tools), oversized images that aren't properly optimized for web display, and inefficient caching that forces repeated downloads of the same resources. Addressing these issues by removing unused scripts, compressing and properly sizing images, and implementing longer cache lifetimes could dramatically improve load times and boost the performance score by 30+ points.
Other Optimization Recommendations
Remove Unused JavaScript Code
High Impact+18 points estimatedWhy It Matters:
Unused JavaScript is blocking page rendering for 750ms and delaying LCP by the same amount, directly impacting your worst Core Web Vital metric.
How to Fix:
Remove or defer Iubenda cookie scripts if not essential (48KB unused). Audit ElementsKit plugin usage and disable unused widgets. Use WP Asset CleanUp to conditionally load scripts only where needed.
Implement Long-Term Browser Caching
Medium Impact+8 points estimatedWhy It Matters:
Poor cache lifetimes force unnecessary re-downloads of 11KB of scripts on repeat visits, hurting return user experience.
How to Fix:
Add cache headers via .htaccess or use WP Rocket to set 1-year expiry for static assets. Configure CDN caching for Mouseflow and Iubenda scripts. Set shorter cache times only for frequently updated content.
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Eliminate Render Blocking CSS
CSS files are blocking initial page render and delaying LCP by 200ms.
Reduce JavaScript Execution Time
JavaScript blocks the main thread for 4.1 seconds, causing 720ms Total Blocking Time and poor interactivity.
Optimize Font Loading Display
Font loading delays are blocking First Contentful Paint by 900ms and causing layout shifts.
Optimize Caching and Font Loading
Poor cache policies waste 112 KiB on repeat visits and custom fonts delay render by 2.5 seconds.
Frequently Asked Questions
Keep Your Site Fast After Optimization
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