LCP
Largest Contentful Paint
15.7s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Implement Responsive Image Optimization
How to optimize sedshop.se
Implement Responsive Image Optimization
Medium Impact+12 points estimated
Why It Matters
Product images are 4x larger than needed (768x768 served for 186x186 display), wasting 1MB of bandwidth and delaying LCP.
How to Fix
Install WP Smush or ShortPixel to auto-generate responsive image sizes. Configure WooCommerce to serve appropriately sized product thumbnails. Add fetchpriority='high' to your LCP image (start2.png.webp) in the banner section.
0Poor
What This Score Means
A score of 27 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
416ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has severe performance issues with a score of just 27/100. The biggest problem is excessive JavaScript execution time (6.2 seconds), primarily from Google reCAPTCHA which is blocking the page from becoming interactive for over 21 seconds. The site is also loading 60KB of unused CSS and has poorly optimized images that could save over 1MB in file size. Addressing the JavaScript bloat, especially by optimizing or deferring the reCAPTCHA implementation, would provide the most significant performance improvement and dramatically reduce the current 2.3-second blocking time that's hurting user experience.
Other Optimization Recommendations
Remove Unused CSS and JavaScript
High Impact+25 points estimatedWhy It Matters:
60KB of unused CSS and 1,175KB of unused JavaScript are blocking critical rendering and delaying LCP by nearly 3 seconds.
How to Fix:
Remove or disable the JS Composer/Visual Composer plugin if not actively used (99% unused CSS detected). Use Asset CleanUp Pro to selectively load scripts only where needed. Configure WP Rocket to defer unused JavaScript execution until after page load.
Optimize reCAPTCHA Loading Strategy
High Impact+18 points estimatedWhy It Matters:
Google reCAPTCHA is consuming 6.2 seconds of JavaScript execution time and blocking user interactions.
How to Fix:
Load reCAPTCHA only when users interact with forms using conditional loading. Replace with hCaptcha or implement Contact Form 7's native spam protection. Move reCAPTCHA scripts to load asynchronously after critical content.
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Defer Render-Blocking Resources
Render-blocking CSS and JavaScript are delaying First Contentful Paint by 1.46 seconds.
Eliminate Page Redirects
Multiple redirects are adding 750ms delay to both LCP and FCP before the page even starts loading.
Optimize Caching Strategy for Assets
Poor cache lifetimes are wasting 349 KiB and delaying FCP/LCP by 600ms on repeat visits.
Optimize Font Display Strategy
FontAwesome fonts cause 50ms delay in FCP due to missing font-display declarations.