LCP
Largest Contentful Paint
37.4s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Implement Render-Blocking Resource Optimization
How to optimize implementai.io
Implement Render-Blocking Resource Optimization
High Impact+18 points estimated
Why It Matters
Critical resources are blocking first paint by 1.3 seconds, severely impacting user experience and Core Web Vitals.
How to Fix
Move jQuery and other blocking JavaScript to footer or use async/defer attributes. Inline critical CSS for above-the-fold content. Use WP Rocket's 'Delay JavaScript Execution' feature to defer non-essential scripts until user interaction.
0Poor
What This Score Means
A score of 23 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
195ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.28
Poor
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has severe performance issues with a critically low score of 23/100. The biggest problem is massive image optimization failures, where unoptimized PNG images are wasting over 4MB of data and causing the Largest Contentful Paint to crawl at 37.4 seconds - nearly 30 seconds slower than recommended. The site is also drowning in unused JavaScript (over 1MB), blocking render-critical resources, and suffering from major layout shifts that hurt user experience. Converting images to modern WebP format, removing unused code, and fixing image dimensions could dramatically improve performance by 50+ points and make the site actually usable for visitors.
Other Optimization Recommendations
Optimize Images and Implement WebP
High Impact+25 points estimatedWhy It Matters:
Images are causing 2.7s LCP delay and consuming 4MB of bandwidth with inefficient formats and oversized dimensions.
How to Fix:
Install ShortPixel or Imagify WordPress plugin to automatically convert images to WebP format. Resize images to match display dimensions (current images are 2x larger than needed). Add explicit width/height attributes to prevent layout shifts and improve CLS by 0.276 points.
Reduce Unused JavaScript and CSS
High Impact+20 points estimatedWhy It Matters:
1.2MB of unused JavaScript and 157KB of unused CSS are blocking rendering and delaying FCP by 1.55 seconds.
How to Fix:
Use Asset CleanUp Pro plugin to disable unused WordPress plugins on homepage. Remove reCaptcha scripts if not needed on this page. Defer non-critical JavaScript like analytics and tracking scripts. Minify and combine remaining CSS files through WP Rocket.
Keep Your Site Fast After Optimization
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More WordPress Speed Tests
WordPress Performance Resources
Fix Font Display and Image Dimensions
Missing image dimensions cause layout shifts affecting CLS, and fonts without proper display settings delay text rendering by 60ms.
Reduce Unused CSS and JavaScript
Unused CSS (119 KiB) and JavaScript (363 KiB) are blocking rendering and extending load times by 450ms for LCP.
Optimize and Compress Product Images
Large, uncompressed images are wasting 217 KiB and potentially impacting LCP performance with the main product image being 209 KiB oversized.
Remove Unused Elementor CSS
1.24MB of unused CSS blocks rendering and wastes bandwidth on every page load.