LCP
Largest Contentful Paint
12.4s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Implement Modern Image Formats
How to optimize dmslandscaping.ca
Implement Modern Image Formats
Medium Impact+8 points estimated
Why It Matters
Images waste 299 KiB and the GIF delays visual content loading.
How to Fix
Convert the 120KB GIF to MP4 video format using CloudConvert. Install WebP Express plugin to serve WebP images to supported browsers. Add explicit width/height to header logo image to prevent layout shift.
0Needs Improvement
What This Score Means
A score of 57 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
207ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 57/100, primarily due to an extremely slow Largest Contentful Paint of 12.4 seconds. The biggest culprit is excessive unused JavaScript from Google Analytics and Tag Manager scripts, wasting 184 KB and adding nearly a second of delay. The site is also bloated with 94 KB of unused CSS (97% waste) and suffers from render-blocking resources that delay initial page display by 2.5 seconds. Additionally, images are poorly optimized - converting a GIF to video format and using modern WebP images could save 299 KB. Cleaning up these JavaScript and CSS files, optimizing images, and implementing proper resource loading strategies could easily boost the performance score by 30+ points and dramatically improve user experience.
Other Optimization Recommendations
Defer Unused JavaScript Loading
High Impact+15 points estimatedWhy It Matters:
184 KiB of unused JavaScript blocks page loading and delays LCP by 0.9 seconds.
How to Fix:
Use WP Rocket or Autoptimize to defer Google Analytics and GTM scripts until after page load. Configure async loading for tracking scripts. Remove or delay non-critical JavaScript until user interaction.
Optimize Critical CSS Delivery
High Impact+12 points estimatedWhy It Matters:
97% of CSS (94 KiB) is unused and blocks rendering for 2.5 seconds.
How to Fix:
Install Critical CSS plugin to inline above-the-fold styles. Use Autoptimize to remove unused CSS rules from your main stylesheet. Defer non-critical CSS loading until after first paint.
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WordPress Performance Resources
Reduce Unused CSS and JavaScript
87KB of unused CSS and 533KB of unused JavaScript waste bandwidth and slow parsing, contributing to the 15.3s Time to Interactive.
Fix Document Request Latency
Your initial server response takes 1,330ms longer than optimal, directly delaying both LCP and FCP by 1,350ms.
Add Explicit Image Dimensions
Images without width/height attributes cause layout shifts that harm user experience and CLS scores.
Fix Render-Blocking CSS Resources
Render-blocking stylesheets delay initial page render by 2.8 seconds, significantly impacting FCP and LCP.