LCP
Largest Contentful Paint
23.1s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Implement Browser Caching Strategy
How to optimize kloovenburg.com
Implement Browser Caching Strategy
High Impact+18 points estimated
Why It Matters
Images and assets load fresh on every visit, wasting 3.8MB of bandwidth and adding 9.8 seconds to repeat visits.
How to Fix
Install WP Rocket or W3 Total Cache to set proper cache headers for static assets. Configure 1-year cache lifetime for images, CSS, and JavaScript files. Enable GZIP compression through your hosting provider or .htaccess file.
0Poor
What This Score Means
A score of 48 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
198ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has severe performance issues with a score of 48/100. The biggest problem is enormous network payloads totaling over 5MB, with massive unoptimized images like a 741KB PNG file causing the Largest Contentful Paint to take a devastating 23.1 seconds. The site is also bloated with unused CSS and JavaScript that could be reduced by over 500KB, plus render-blocking resources that delay the initial page load by nearly 5 seconds. Converting images to modern WebP format, implementing proper caching, and cleaning up unused code could dramatically improve the score by 30+ points and transform this from an unusably slow site into a much faster user experience.
Other Optimization Recommendations
Optimize Large Image Files
High Impact+25 points estimatedWhy It Matters:
The main hero image is 741KB and delays LCP by over 3 seconds while the page loads 5MB total.
How to Fix:
Install ShortPixel or Imagify WordPress plugin to compress the hero image (Kloovenburg-Wine-Estate.png) and convert to WebP format. Enable responsive images and set proper dimensions. Add fetchpriority='high' to the LCP image element.
Remove Unused JavaScript Code
High Impact+20 points estimatedWhy It Matters:
447KB of unused JavaScript blocks the main thread for 4.2 seconds, severely delaying interactivity.
How to Fix:
Use Asset CleanUp Pro or WP Rocket to identify and disable unused plugins on this page. Remove or defer reCAPTHA loading until user interaction. Minify remaining JavaScript files, especially jQuery which has 43KB of unused code.
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Optimize LCP Image Discovery
Your LCP element is not discoverable in initial HTML and lacks priority hints, preventing early loading optimization.
Remove Unused JavaScript Code
628 KiB of unused JavaScript wastes bandwidth and increases execution time, with reCAPTCHA alone contributing 571 KiB of waste.
Eliminate Render-Blocking JavaScript Resources
Render-blocking scripts delay First Contentful Paint by 8.7 seconds, severely impacting your LCP of 15.3 seconds.
Reduce Render-Blocking Resources
Critical CSS and JavaScript files are blocking initial page render for 3.4 seconds, severely delaying First Contentful Paint.