LCP
Largest Contentful Paint
14.2s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Fix URL Redirects and Server Response
How to optimize digivate.com
WordPress SiteScore: 53/100Analyzed January 2026
Fix URL Redirects and Server Response
High Impact+15 points estimated
Why It Matters
Multiple redirects add 780ms delay to your LCP, wasting precious loading time on mobile connections.
How to Fix
Update all internal links and canonical URLs to point directly to https://www.digivate.com/ instead of the non-www version. Configure your WordPress site URL in wp-config.php to use the www subdomain. Update any hardcoded links in your theme files.
0Needs Improvement
What This Score Means
A score of 53 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
124ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance issues with a score of 53/100. The biggest problem is excessive unused JavaScript that's wasting 232 KB of data and delaying page loading by over 1 second, particularly from third-party tools like Termly's privacy blocker and chat widgets. Additionally, your First Contentful Paint takes 5.7 seconds and Largest Contentful Paint takes a concerning 14.2 seconds, meaning visitors wait far too long to see meaningful content. Removing or deferring unused JavaScript, fixing the redirect from non-www to www URLs (saving 780ms), and optimizing your oversized images could improve your score by 25+ points and dramatically speed up the user experience.
Other Optimization Recommendations
Eliminate Render-Blocking JavaScript Resources
High Impact+25 points estimatedWhy It Matters:
Third-party scripts are blocking First Contentful Paint by 2.7 seconds and delaying page visibility.
How to Fix:
Defer the Termly cookie consent script by adding async/defer attributes or load it after page interactive. Remove unused Flowise chatbot code (63KB wasted) or load on user interaction. Configure Google Tag Manager to load asynchronously using gtag implementation.
Optimize CSS and Font Loading
Medium Impact+8 points estimatedWhy It Matters:
Unused CSS (94% waste) and unoptimized fonts are blocking render and causing layout shifts.
How to Fix:
Enable CSS minification in WP Optimize or similar plugin to remove unused rules from your minified files. Add font-display: swap to your custom font declarations in your theme's CSS. Preload critical fonts using <link rel='preload'> in your WordPress header.
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WordPress Performance Resources
Eliminate Render Blocking CSS
CSS files are blocking initial page render and delaying LCP by 200ms.
Reduce JavaScript Execution Time
JavaScript blocks the main thread for 4.1 seconds, causing 720ms Total Blocking Time and poor interactivity.
Optimize Font Loading Display
Font loading delays are blocking First Contentful Paint by 900ms and causing layout shifts.
Optimize Caching and Font Loading
Poor cache policies waste 112 KiB on repeat visits and custom fonts delay render by 2.5 seconds.
Frequently Asked Questions
Keep Your Site Fast After Optimization
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