LCP
Largest Contentful Paint
6.9s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Fix Server Response and Redirects
How to optimize swansplumbing.com.au
Fix Server Response and Redirects
High Impact+25 points estimated
Why It Matters
Document latency of 1,840ms and redirect delays are severely impacting both LCP and FCP by over 2.6 seconds combined.
How to Fix
Eliminate the redirect from swansplumbing.com.au to www.swansplumbing.com.au by updating DNS/server configuration to serve www directly. Optimize your WordPress hosting with better server resources or switch to a performance-focused host like WP Engine. Enable server-level caching and compression.
0Needs Improvement
What This Score Means
A score of 54 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
203ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.09
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 54/100. The biggest problem is an extremely slow server response time of 1.8 seconds combined with a redirect that adds another 780ms delay, causing your pages to start loading much later than they should. Your Largest Contentful Paint is suffering at 6.9 seconds, and there's also 307 KiB of unused JavaScript from Google Analytics and other scripts that could be optimized. Fixing the server response time and eliminating the redirect would provide the most immediate impact, potentially improving your Core Web Vitals by over 2 seconds.
Other Optimization Recommendations
Remove Unused JavaScript Code
High Impact+18 points estimatedWhy It Matters:
307 KiB of unused JavaScript is adding 750ms to LCP and blocking page interactivity.
How to Fix:
Use Asset CleanUp Pro to disable Google Tag Manager and Analytics on non-essential pages. Configure WP Rocket to defer JavaScript execution until user interaction. Remove unused features from your minified footer JavaScript file that's causing forced reflows.
Optimize LCP Image Loading
Medium Impact+12 points estimatedWhy It Matters:
The LCP image has lazy loading applied and lacks priority hints, causing unnecessary delay in the largest visual element.
How to Fix:
Remove loading='lazy' from the hero background image (bg-map.png) and add fetchpriority='high' attribute. Compress the image further to reduce its 23KB size. Consider using a CDN with better compression or convert to WebP format for additional savings.
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WordPress Performance Resources
Implement Long-Term Browser Caching
Short cache lifetimes force unnecessary re-downloads of static assets, wasting 40 KiB on repeat visits.
Eliminate Unused CSS and JavaScript
99 KiB of unused CSS and 440 KiB of unused JavaScript waste bandwidth and slow down parsing.
Remove Render-Blocking JavaScript Resources
Render-blocking JavaScript is delaying LCP by 4.25 seconds, preventing critical content from displaying quickly.
Eliminate Render-Blocking Resources
Critical CSS and JavaScript files are blocking initial page render, delaying FCP by 250ms.