LCP
Largest Contentful Paint
17.3s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Fix Render Blocking Resources
How to optimize excelsior.co.za
Fix Render Blocking Resources
High Impact+15 points estimated
Why It Matters
Blocking CSS and JavaScript delays First Contentful Paint by 3.55 seconds, preventing users from seeing content quickly.
How to Fix
Inline critical CSS for above-the-fold content using Autoptimize or WP Rocket. Defer non-essential CSS like WooCommerce styles until after page load. Move mediaelement and cart plugin CSS to load asynchronously using rel='preload'.
0Poor
What This Score Means
A score of 49 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
159ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.08
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 49/100, indicating significant loading issues that hurt user experience. The biggest problem is excessive unused JavaScript, particularly from Google reCAPTCHA and other plugins, which is wasting 594 KB and delaying page interactivity by nearly 5 seconds. The site also suffers from render-blocking CSS files that delay content visibility by 3.5 seconds and oversized images that could be reduced by 775 KB through modern formats and proper sizing. Cleaning up unused JavaScript, optimizing images to WebP format, and implementing proper caching could potentially improve the performance score by 30+ points and dramatically reduce the painfully slow 17-second load time.
Other Optimization Recommendations
Eliminate Unused JavaScript Code
High Impact+25 points estimatedWhy It Matters:
Unused JavaScript accounts for 594 KiB and delays LCP by 4.95 seconds, severely impacting page load performance.
How to Fix:
Remove or defer reCAPTCHA loading until user interaction is needed. Audit Google Tag Manager implementation to load only essential tracking scripts. Use WP Rocket or Asset CleanUp Pro to conditionally load scripts only on pages that need them.
Optimize Image Delivery Format
High Impact+18 points estimatedWhy It Matters:
Images waste 775 KiB and delay LCP by 1.15 seconds due to oversized dimensions and outdated formats.
How to Fix:
Install ShortPixel or Imagify to automatically convert images to WebP/AVIF format. Generate responsive image sizes using WordPress native srcset. Resize header icons from 980x1298 to actual display size of 577x764 pixels.
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Implement Better Caching Strategy
Poor cache lifetimes waste 1,106 KiB on repeat visits and delay LCP by 1.1 seconds for returning users.
Remove Unused JavaScript and CSS
602 KiB of unused JavaScript and 112 KiB of unused CSS are blocking rendering and delaying LCP by 4.6 seconds.
Optimize Image Formats and Compression
Images are causing a 750ms LCP delay and waste 210 KiB, directly impacting your largest contentful paint performance.
Remove Unused JavaScript Resources
Unused JavaScript is adding 1.2MB of dead code that blocks rendering and increases Total Blocking Time.