LCP
Largest Contentful Paint
15.6s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Fix Image Dimensions and Font Display
How to optimize ardem.com
Fix Image Dimensions and Font Display
Medium Impact+7 points estimated
Why It Matters
Images without explicit dimensions cause layout shifts affecting CLS, and font loading blocks text rendering.
How to Fix
Add width and height attributes to portfolio thumbnail images in your WordPress theme files. Set font-display: swap in your theme's CSS for custom fonts. Use WordPress's native lazy loading for below-the-fold images.
0Needs Improvement
What This Score Means
A score of 52 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
165ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 52/100, primarily due to excessive JavaScript blocking the main thread for 2.2 seconds and an extremely slow Largest Contentful Paint of 15.6 seconds. The biggest culprit is unused JavaScript from third-party services like Pipedrive chat and Google Analytics, which could be reduced by 382 KB and save 2.25 seconds of loading time. Additionally, the site has too many render-blocking CSS files that delay initial page rendering by 3.3 seconds, and a complex network dependency chain that prevents efficient resource loading. Removing unused JavaScript, deferring non-critical CSS, and optimizing the resource loading sequence could potentially improve the performance score by 30+ points and dramatically reduce page load times.
Other Optimization Recommendations
Remove Unused JavaScript and CSS
High Impact+25 points estimatedWhy It Matters:
382 KiB of unused JavaScript and 77 KiB of unused CSS are blocking page load and delaying LCP by 2.7 seconds.
How to Fix:
Install Asset CleanUp Pro to disable unused plugins on specific pages. Remove Leadbooster chat, Google Analytics duplicates, and unused Ultimate VC Addons components. Use WP Rocket's CSS optimization to defer non-critical CSS files.
Optimize Critical Resource Loading
High Impact+18 points estimatedWhy It Matters:
Complex network dependency chains and render-blocking resources delay FCP by 3.3 seconds.
How to Fix:
Use WP Rocket to defer JavaScript execution and inline critical CSS. Add preconnect hints for tr.lfeeder.com, lftracker.leadfeeder.com, and cdn.cmh-1.pipedriveassets.com. Combine and minify CSS files to reduce the 30+ separate stylesheet requests.
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Implement Better Caching Strategy
Poor cache lifetimes waste 1,106 KiB on repeat visits and delay LCP by 1.1 seconds for returning users.
Remove Unused JavaScript and CSS
602 KiB of unused JavaScript and 112 KiB of unused CSS are blocking rendering and delaying LCP by 4.6 seconds.
Optimize Image Formats and Compression
Images are causing a 750ms LCP delay and waste 210 KiB, directly impacting your largest contentful paint performance.
Remove Unused JavaScript Resources
Unused JavaScript is adding 1.2MB of dead code that blocks rendering and increases Total Blocking Time.