LCP
Largest Contentful Paint
3.2s
Needs Improvement
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Fix Font Loading Layout Shifts
How to optimize staging.freshairfitness.co.uk
WordPress SiteScore: 70/100Analyzed January 2026
Fix Font Loading Layout Shifts
High Impact+25 points estimated
Why It Matters
Web font loading causes a massive 0.639 CLS score, severely impacting user experience and Core Web Vitals.
How to Fix
Add font-display: swap to your custom font CSS for odudosoft-regular-webfont.woff2. Implement font metric overrides in CSS to match fallback font dimensions. Preload the critical font file with <link rel='preload' as='font'> in your WordPress theme header.
0Needs Improvement
What This Score Means
A score of 70 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
59ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.64
Poor
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 70/100, primarily due to a severe layout shift problem that's causing significant visual instability when the page loads. The biggest culprit is a custom web font (odudosoft-regular-webfont.woff2) that's causing the entire page content to jump around as it loads, resulting in a very poor Cumulative Layout Shift score of 0.639. Additionally, the site is loading a large 2.8MB video file and oversized images totaling over 4MB, which is slowing down the initial page load to 3.2 seconds. The quickest wins would be to add font-display: swap to prevent layout shifts, compress or replace that large video file, and optimize the image compression to reduce file sizes by about 123KB.
Other Optimization Recommendations
Optimize Images and Reduce Payload
High Impact+15 points estimatedWhy It Matters:
Images waste 123 KiB and the 2.8MB video file dominates your 4.1MB total payload, slowing LCP by 150ms.
How to Fix:
Increase compression on fitness-rig.webp and offers.webp files using WordPress plugins like ShortPixel. Convert the 18-years-banner PNG to WebP format. Consider replacing the large MP4 video with a compressed version or poster image for mobile devices.
Remove Unused CSS and JavaScript
Medium Impact+10 points estimatedWhy It Matters:
213 KiB of unused code (53 KiB CSS + 160 KiB JS) delays rendering and wastes bandwidth, impacting LCP by 450ms total.
How to Fix:
Use Asset CleanUp Pro WordPress plugin to disable unused Bootstrap CSS and FontAwesome on pages that don't need them. Remove or defer Google Tag Manager and Iubenda scripts until after page interaction. Audit your theme's bundle.js for unused code.
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Fix Font Display Strategy
Custom fonts block text rendering for 880ms, delaying FCP and creating poor user experience.
Optimize LCP Element Discovery
LCP element has 7.5 second resource load delay because it's not discoverable from initial HTML.
Remove Unused CSS and JavaScript
Unused assets waste 130KB of bandwidth and delay FCP by 1.05 seconds, severely impacting Core Web Vitals.
Eliminate Render Blocking CSS Files
CSS files are blocking page rendering and delaying FCP by 8.99 seconds, severely impacting user experience.
Frequently Asked Questions
Keep Your Site Fast After Optimization
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