LCP
Largest Contentful Paint
6.8s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Fix Font Display Strategy
How to optimize zidianpartners.io
Fix Font Display Strategy
High Impact+15 points estimated
Why It Matters
Custom fonts block text rendering for 340ms, delaying First Contentful Paint and creating invisible text periods.
How to Fix
Add font-display: swap to Inter and FunnelDisplay fonts in your WordPress theme's CSS. Use font-face declarations with fallback fonts. Consider using system fonts for body text or preload critical font files in the <head> section.
0Needs Improvement
What This Score Means
A score of 67 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
259ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.07
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 67/100, primarily due to extremely slow loading times that hurt user experience. The biggest problem is the Largest Contentful Paint taking 6.8 seconds and Time to Interactive at 11.2 seconds, caused by render-blocking JavaScript (especially jQuery) that delays the page by an estimated 2.2 seconds. The site is also loading 248 KiB of unused JavaScript from HubSpot integrations and has inefficient caching that wastes 189 KiB of bandwidth on repeat visits. Fixing the render-blocking scripts, removing unused JavaScript, and implementing proper caching could dramatically improve load times and boost the performance score by 25+ points.
Other Optimization Recommendations
Optimize JavaScript Loading Performance
High Impact+25 points estimatedWhy It Matters:
Blocking JavaScript delays page rendering by 2.2 seconds and prevents user interactions for over 11 seconds.
How to Fix:
Defer jQuery and non-critical JavaScript using WP Rocket or Asset CleanUp Pro. Remove unused JavaScript from HubSpot (248 KiB unused). Move render-blocking scripts to load after critical content using async/defer attributes in your WordPress theme.
Implement Proper Image Dimensions
Medium Impact+8 points estimatedWhy It Matters:
Images without explicit dimensions cause layout shifts and delay LCP by preventing proper space reservation.
How to Fix:
Add width and height attributes to all logo images in your WordPress gallery blocks. Use responsive image techniques with srcset for team images. Consider using Elementor's built-in image optimization settings or install EWWW Image Optimizer plugin.
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WordPress Performance Resources
Compress and Resize Hero Image
The 2.6MB artwork image is oversized for display (1863x2560 served for 623x856) and poorly compressed, causing massive LCP delays.
Optimize Server Response Time
The 700ms server response time delays all page resources and directly impacts both LCP and FCP by 600ms each.
Fix LCP Image Loading Issues
The LCP image has 5.3 seconds of resource load delay and lazy loading prevents immediate discovery, causing the 16.7s LCP time.
Add Explicit Image Dimensions
Images without width/height attributes cause layout shifts as they load, negatively impacting CLS scores.