LCP
Largest Contentful Paint
2.9s
Needs Improvement
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Eliminate Web Font Layout Shifts
How to optimize staging.freshairfitness.co.uk
WordPress SiteScore: 65/100Analyzed January 2026
Eliminate Web Font Layout Shifts
High Impact+25 points estimated
Why It Matters
Custom fonts cause 0.73 CLS score due to text repositioning when fonts load, severely impacting user experience.
How to Fix
Add font-display: swap to your custom Odudosoft fonts in CSS. Use font metric overrides or size-adjust to match fallback fonts. Preload critical font files using <link rel='preload'> in your WordPress theme's header.php.
0Needs Improvement
What This Score Means
A score of 65 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
109ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.73
Poor
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 65/100, primarily due to severe layout stability issues that cause content to jump around as the page loads (Cumulative Layout Shift score of 0.73). The biggest problem is that the page takes 8.3 seconds to become fully interactive, mainly caused by 222 KiB of unused JavaScript from Google Tag Manager and tracking scripts, plus 53 KiB of unused CSS from Bootstrap. Additionally, web fonts are loading without proper optimization, causing text to shift when they load, and images lack proper width/height attributes which contributes to the layout instability. Removing unused code, optimizing font loading with font-display: swap, and adding explicit image dimensions could improve the score by 25+ points and dramatically reduce the jarring visual shifts users experience.
Other Optimization Recommendations
Remove Unused JavaScript and CSS
High Impact+18 points estimatedWhy It Matters:
222 KiB of unused JavaScript and 53 KiB of unused CSS block rendering and delay LCP by 450ms total.
How to Fix:
Remove unused Bootstrap CSS classes or use PurgeCSS to strip unused styles. Defer Google Tag Manager and Font Awesome loading until after page load. Use WP Asset CleanUp to conditionally load scripts only where needed.
Implement Proper Browser Caching
Medium Impact+12 points estimatedWhy It Matters:
3.6MB of assets load without caching headers, forcing repeat downloads and delaying LCP by 850ms.
How to Fix:
Configure WordPress caching plugin like W3 Total Cache or WP Rocket with 1-year expiry for static assets. Set cache headers for images, videos, and fonts in .htaccess or server config. Enable Gzip compression for all text resources.
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WordPress Performance Resources
Convert Images to WebP Format
PNG images are 114KB larger than necessary, slowing down page load without improving visual quality.
Fix Font Display Strategy
Web fonts are causing 860ms delay in content visibility, hurting both FCP and user experience.
Eliminate Render Blocking CSS
CSS files are blocking First Contentful Paint by 950ms, significantly delaying when users see content.
Implement Modern Image Formats
Images are wasting 117KB of bandwidth and could load faster with modern compression.
Frequently Asked Questions
Keep Your Site Fast After Optimization
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