Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
How to optimize primeroofingoh.com
Critical CSS and JavaScript files are delaying first paint by 2.3 seconds, blocking page rendering.
Install WP Rocket or Autoptimize to defer non-critical CSS and JavaScript. Inline critical CSS for above-the-fold content. Move jQuery and review slider scripts to load after page content using async or defer attributes in WordPress.
A score of 45 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Largest Contentful Paint
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Interaction to Next Paint
Good: < 200ms
Measures how quickly the page responds to user interactions
Cumulative Layout Shift
Good: < 0.1
Measures visual stability - how much content shifts during page load
This WordPress site has poor performance with a score of 45/100. The biggest problem is severely oversized images that are wasting over 7.6MB of data - your main hero image alone could be 2.3MB smaller by using modern formats like WebP and proper sizing. The site also suffers from render-blocking resources that delay page rendering by 2.3 seconds and excessive JavaScript execution time of 1.6 seconds. Optimizing these images and deferring non-critical resources could easily improve your score by 30+ points and dramatically speed up loading times for your visitors.
Why It Matters:
Large video (10MB) and unoptimized images are causing 4.9s LCP and massive payload sizes.
How to Fix:
Replace header video with optimized version under 2MB or static image. Convert PNG images to WebP using Smush or ShortPixel plugin. Implement responsive images with proper srcset for different screen sizes. Add fetchpriority='high' to LCP element as suggested in audit.
Why It Matters:
Hero section elements are shifting during load, creating poor user experience with 0.102 CLS score.
How to Fix:
Add explicit dimensions to hero items list and phone number container that are causing shifts. Preload critical fonts with font-display: swap to prevent invisible text. Reserve space for dynamic content with CSS min-height properties in WordPress theme.
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More WordPress Speed Tests
Large unoptimized images waste 64 KiB and missing width/height attributes cause layout shifts.
Render-blocking resources delay First Contentful Paint by 2.1 seconds, preventing fast page rendering.
341 KiB of unused JavaScript and 71 KiB of unused CSS are delaying LCP by 600ms.
Hero section elements are shifting during load, creating poor user experience with 0.102 CLS score.