LCP
Largest Contentful Paint
6.6s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Eliminate Render-Blocking Resources
How to optimize localroofxperts.com
Eliminate Render-Blocking Resources
High Impact+12 points estimated
Why It Matters
Render-blocking CSS and JavaScript delay LCP and FCP by 1.9 seconds.
How to Fix
Use WP Rocket or Autoptimize to defer non-critical CSS and JavaScript. Inline critical CSS for above-the-fold content. Move jQuery loading to footer or use async/defer attributes for non-essential scripts.
0Needs Improvement
What This Score Means
A score of 69 falls in the "Needs Improvement" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
37ms
Good
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a score of 69/100, primarily due to severe image optimization issues. The biggest problem is inefficient image delivery, which is slowing down your Largest Contentful Paint to 6.6 seconds and could be improved by 318 KB through converting images to modern formats like WebP and properly sizing them for their display dimensions. Additionally, render-blocking CSS and JavaScript files are delaying initial page rendering by nearly 2 seconds, while unused CSS is adding unnecessary bloat. Fixing these image and loading issues could potentially improve your score by 25+ points and dramatically enhance user experience.
Other Optimization Recommendations
Optimize Images for Modern Formats
High Impact+15 points estimatedWhy It Matters:
Image optimization can improve LCP by 1.3 seconds and save 318 KB of bandwidth.
How to Fix:
Convert PNG images to WebP format using ShortPixel or Imagify WordPress plugins. Implement responsive images with proper srcset attributes. Resize images to match their display dimensions (372x342 instead of 768x707).
Fix Font Loading Performance
Medium Impact+8 points estimatedWhy It Matters:
Font loading without proper display settings causes layout shifts and delays text rendering.
How to Fix:
Add font-display: swap to Google Fonts URLs or use CSS @font-face rules. Preload critical fonts using <link rel='preload'> in WordPress header. Implement font metric overrides to prevent layout shifts during font swaps.
Keep Your Site Fast After Optimization
Once your site is optimized, maintain that speed. Use DeployHQ for zero-downtime, automated deployments—so performance fixes and updates go live safely every time, without breaking your site.
Explore DeployHQ →Trusted by engineering teams shipping high-performance sites
Want to Analyze YOUR Website?
Get AI-powered performance insights with actionable fixes in 30 seconds
Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Fix Font Loading Performance
Font loading without proper display settings causes layout shifts and delays text rendering.
Optimize Images for Modern Formats
Image optimization can improve LCP by 1.3 seconds and save 318 KB of bandwidth.
Reduce Unused JavaScript Payload
Google Analytics and GTM are loading 138KB of unused code, slowing down page processing.
Defer Render Blocking Resources
GDPR compliance scripts are blocking initial page render and delaying content visibility.