LCP
Largest Contentful Paint
13.2s
Poor
Good: < 2.5s
Measures how long it takes for the main content to appear on screen
Eliminate Render Blocking Resources
How to optimize advancedequipmentsales.com
Eliminate Render Blocking Resources
High Impact+25 points estimated
Why It Matters
jQuery and Swiper files are blocking initial page render, delaying LCP by 2.65 seconds.
How to Fix
Use WP Rocket or Autoptimize to defer jQuery and non-critical JavaScript until after page load. Move Swiper CSS to load asynchronously using media='print' onload='this.media="all"'. Consider replacing jQuery dependencies with vanilla JavaScript where possible.
0Poor
What This Score Means
A score of 41 falls in the "Poor" range (50-89). While it is better than poor (0-49), you should aim for 90+ to provide an optimal user experience and maximize SEO benefits.
This site is slower than approximately 35% of similar sites. The main issues affecting performance are image optimization, JavaScript execution time, and layout stability.
Addressing these issues could improve your conversion rate by 15-20% and boost your search engine rankings.
Core Web Vitals Analysis
INP
Interaction to Next Paint
275ms
Needs Improvement
Good: < 200ms
Measures how quickly the page responds to user interactions
CLS
Cumulative Layout Shift
0.00
Good
Good: < 0.1
Measures visual stability - how much content shifts during page load
AI Performance Analysis
This WordPress site has poor performance with a critical score of 41/100. The biggest problem is excessive JavaScript execution time (2.7 seconds), primarily from Google reCAPTCHA and other scripts that are blocking the page from becoming interactive for nearly 19 seconds. The site is also loading oversized images that waste 737 KB of bandwidth and render-blocking resources that delay content appearance by 2.7 seconds. Reducing JavaScript payloads, optimizing images to proper dimensions, and deferring non-critical scripts could improve the score by 30+ points and dramatically reduce the painful 13.2-second load time users currently experience.
Other Optimization Recommendations
Optimize JavaScript Execution Performance
High Impact+20 points estimatedWhy It Matters:
Heavy JavaScript execution blocks the main thread for 2.7 seconds, causing poor TBT and INP scores.
How to Fix:
Remove or lazy-load the reCAPTCHA script until user interaction is detected. Use code splitting to break large JavaScript bundles into smaller chunks. Install a WordPress optimization plugin like WP Rocket to automatically defer non-critical scripts and reduce main thread blocking time.
Compress and Resize Images
High Impact+18 points estimatedWhy It Matters:
Oversized images waste 737 KiB and delay LCP by 2.25 seconds with unnecessary downloads.
How to Fix:
Install Smush Pro or ShortPixel to automatically resize images to match display dimensions (635px width instead of 2000px). Enable responsive images in WordPress to serve appropriately sized images for different devices. Implement lazy loading for below-the-fold images using native loading='lazy' attribute.
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Related Performance Analyses
More WordPress Speed Tests
WordPress Performance Resources
Implement Better Caching Strategy
Poor cache lifetimes waste 1,106 KiB on repeat visits and delay LCP by 1.1 seconds for returning users.
Remove Unused JavaScript and CSS
602 KiB of unused JavaScript and 112 KiB of unused CSS are blocking rendering and delaying LCP by 4.6 seconds.
Optimize Image Formats and Compression
Images are causing a 750ms LCP delay and waste 210 KiB, directly impacting your largest contentful paint performance.
Remove Unused JavaScript Resources
Unused JavaScript is adding 1.2MB of dead code that blocks rendering and increases Total Blocking Time.